A Year in Review: Multi-part Blog Series

Now that we are officially into the thick of January, AOTE has been reflecting on what a creative and successful year 2017 was. Our calendar was booked up with corporate parties, non-profit fundraisers, college and university student events, Bar and Bat- Mitzvah’s, proposals, weddings and lots of furniture rentals. We appreciate the wide array of clients we work with and wanted to share some “stand out” events from the past year in a multi-part blog series.

Twilight Zone

Employees spend countless hours a week, month and year at the office in which they work, so why not surprise them by transforming your office lobby into a dramatic environment. We had the pleasure of creating the Twilight Zone in an office lobby this past October and let’s just say it did not disappoint!

Our team designed and fabricated multiple scenes from the iconic 1959 TV show. Employees truly experienced the “Twilight Zone” effect as they teetered between the reality of the workday surrounded by the delusion of an alternative state of mind.


Basketball Bat-Mitzvah

At Art of the Event, we love designing for Bar and Bat-Mitzvahs. Every party is unique and we pride ourselves on our ability to deliver results that express the personality of each individual client.

This past year we worked with Twist Event Design and Management to create an NBA themed Bar-Mitzvah at the Pine Brook Country Club in Weston, MA. Jerseys representing various professional basketball teams hung from the ceiling, the dance floor was transformed with a basketball court facade and a shelved wall of basketballs stood as a statement piece behind the bar.


Music Encore Gala

We had the privilege of designing for an annual Music Encore Gala held at the Boston, Marriott Copley Place. The Gala benefits the Berklee City Music program, a nonprofit organization that utilizes the power of music to inspire youth.

To welcome guests in, we set up a red carpet and standing marquee highlighting the musical performances to be enjoyed that evening. In addition, we staged a retro seating area with weathered chairs, past-time posters, lava lamps and guitars for guests to admire as they passed through to the cabaret.

We always aim to provide a different “statement piece” to really dazzle guests. We love to think outside the box and create over-the-top decor pieces. This year’s statement piece was a 360 degrees, ceiling height guitar tower designed and built in our warehouse (click the link for a tour of our 42,500 square foot warehouse)!


Rustic Autumn Retreat

Autumn in New England is one of the most picturesque times of the year, so naturally, we had a blast bringing the raw beauty of the season to life with hand-made, rustic decor for this barnyard retreat.

An ornate wagon wheel chandelier with leaves, pinecones, glass orbs and twinkle lights hanging from each spoke was specifically designed and crafted to serve as an eye-catching piece for this event. Playing up the authenticity of the barn, hanging lights, brass votives, candles, and pumpkins brought a sense of warmth and welcome to this space. To top it off, floral arrangements consisting of mums, marigolds, and alstroemeria garnished the dining tables. Decor elements such as these can easily translate to all event types. Having a fall wedding or woodland reception? Give us a call!

As a full-service Destination Management Company (DMC), we were not only able to provide decor for this event but transportation from to and from the airport, transfer from the hotel to the event space, coordinated tours and event staffing for this multi-day program.


Non-Profit Fundraiser

It was an honer to have worked with a local non-profit on their record-breaking, 14th Annual Wine & Spirits Charity fundraiser held at the House of Blues, Boston. As a nod to the theme of #SendCanerPacking, we designed a travel-inspired event featuring the juxtaposition of a tropical oasis and cozy ski lodge.

Not only were we able to showcase our design skills, but our lighting and production abilities as well. Guests were immersed in a fantasy vacation inclusive of palm trees and surfboards to evergreens and snowboards.


Check back soon for part two of our 2017 in Review blog series! We are grateful to all our clients and vendors that allow us the opportunity to create such amazing events and we look forward to working with you in the future! Contact us for professional event planning.

This Is Not Your Ordinary Holiday Party

It’s that time of year again, invitations are piling in for company, client and personal holiday parties. The invitations are no doubt festive and inviting. Yet, they form your expectations to find yourself at another traditional holiday party boasting predictable decor – gold and silver hues, string lights here and there, garland trim and scents of balsam and pine. While this stirs your emotions and gets you in the “spirit of the season,” your thoughts wander elsewhere. Do all holiday parties need to consist of the same conventional theme?

The answer is …they absolutely do not! Why not try a non-traditional theme this season? Why not excite guests with an unexpected environment? At Art of the Event we love to think outside the box and feed the imagination of our clients. With our in-house design and fabrication teams, there are no limits to what we can build for you.

So, we got creative this year!

Enchanted Forest – An Archway sheathed with leaves and vines welcomes you into a secret, enchanted forest. Hanging gardens transform the ceiling and table tops are adorned with standing chandeliers and eye-catching floral arrangements. A mixture of candles and lighting effects create a captivating and intimate atmosphere for you and your guests.


Candyland – Evoke the child within you this holiday season with a real life game of Candyland. Transform your event space to embody the Rainbow Trail. Greet guests with a ginger bread man in the Peppermint Forest and dazzle them with a life-sized Lolli Pop Forest. Of course, let’s not forget the King Candy bar!


Rustic Lodge – It doesn’t get more inviting than a cozy, rustic lodge. Whether your guests would prefer to gather around a stone fireplace and sip on hot toddies, or embrace the energy of a bustling ski resort, you are sure to impress with this combination of indoor and outdoor elements. Top off your decor with mountain trail signs, evergreens and fake snow and you have a quintessential seasonal event.


At Art of the Event we take our clients’ visions and make them a reality. Each event is different and we pride ourselves on our ability to deliver just that, unique, hand-crafted decor guaranteed to look the part. It’s not too late to start planning your holiday party this season and Art of the Event is here to help you every step of the way.

Contact us today at 781-670-9292 to tell us about your event needs!

Benefits of a Full Service Event Planning Company

glasses, calculator and tablet on white neat desk

glasses, calculator and tablet on white neat desk

When it comes to putting on a successful event, we understand that you want everything to go smoothly. Unfortunately, tackling any event by yourself — whether that be a wedding, a corporate meeting, or a non-profit fundraiser — doesn’t always go according to plan.

At Art of the Event, we’ve had dozens of clients approach us who have become overwhelmed with the event planning process. From lighting to seating, food catering to transportation, there’s so much for one person to keep track of! Our goal is to make sure that you are stress free by providing full service event planning in Boston, Cambridge and surrounding areas.

Why Full Service Event Planning?

  • Many Hands Make Light Work. When you choose Art of the Event, you don’t just get your own personal event coordinator — you get our entire team! That includes in-house fabricators who design your event from the ground up using props, floral arrangements and lighting fixtures. Our production crew is here to ensure your lighting and music needs are met, while our floral department will create beautiful arrangements for all occasions.
  • Creative Ideas & Solutions. You have a vague idea of what you want, so why not bounce those ideas off of your event coordinator? Simply give us a rough estimate of the kind of design and decor you want your event to emulate and we’ll get to work making your dream a reality. Have a logistical problem or an issue with a third party vendor? Art of the Event will deal with any snags with creative solutions.
  • Local Venue Recommendations. If you’re planning an event in the greater Boston or New England area and need a venue, you’re in luck. Art of the Event has connections to hundreds of venues across the city and beyond. We provide you with a detailed list about the venues we believe would be perfect for your budget, size, and event type. If you’re still browsing for that perfect venue, check out a few of our favorites under our Specialty Venue Reports.
  • Full Transparency & Organization. Our Boston area event planning company is known for always keeping our clients in the loop regarding what’s going on. From keeping you up to speed on booking your venue to organizing a walk-through prior to the beginning of your scheduled event, we’ll always make sure you’re notified first and foremost. Your assigned event coordinator is also here to keep you organized; we can keep you within your allotted budget and also keep track of your guests’ hotel and transportation needs.

This season, don’t just settle for any event planning company, choose Art of the Event.

It’s Party Time! Book Your Holiday Event Early This Year


The air is getting cooler and the leaves are starting to change, and before you know it, hello holidays! But waiting until December to figure out your holiday party puts you at a serious disadvantage. Dates fill up fast, venue availability becomes limited, and you can pay extra for rush fees and overtime.

holidayphoto2Let Art of the Event eliminate that stress and Get Started Now!

Our full service event design team can handle every aspect of your event. We have amazingly talented event designers that can conceptualize a theme and execute your vision, as well as an incredible DMC services expert who can help you select a venue, hire entertainment, and handle all of your transportation needs. From florals to floor-plans, the AOTE team can make it happen.

Remember: the earlier you set your date, the better your turnout will be. In that busy time of year when people get pulled in a million directions, having your party details locked down allows guests to mark their calendars ahead of time. Your holiday event will be something to look forward to instead of something to stressing over.

Give Art of the Event a call at (781) 670-9292 to start planning your holiday event today or request service online.


Fall In Love With Your Event This Season!

LG Top Image

Art of the Event is gearing up for our fall event season and we couldn’t be more excited. Temperatures will drop, leaves will start to change, and party season will officially kick off! We love getting creative with Fall colors, textures, lighting and more to create the customized event of your dreams. Our  event design capabilities cover every type of occasion for your busy Autumn Season. We specialize in customizing each event to fit your specific needs.

Corporate Events.

Greater Boston area corporations and local businesses take the fall season as an opportunity to get everyone back on track, hash out a plan of action to drive sales, as well as introduce new goals to the rest of the company. Art of the Event is experienced in designing, planning and executing full scale corporate events. Need to fit a stage and podium for your keynote speaker in a tight space? We can do it. Our Custom Fabrication Team can offer solutions that other production companies can’t. We have built custom seating, stages, and props for countless Annual Meetings, Conferences, Awards Dinners etc. Or perhaps you need a branded entryway and layout for your trade show. Our Boston area events team is here to provide our clients with expert graphic and branding solutions, production, and even DMC services.


Non Profit Events.

There are hundreds of non-profit organizations across the greater Boston area and we understand how important it is to put your best foot forward while maintaining a budget. Your goal is to educate the public, improve your monetary bottom line, and gain annual donors — and our goal is to help you get there. Art of the Event will ensure that your organization’s name and logo is front and center on everything from displays and signage, to escort cards and favors. Our skillful graphic design team know that the devil is in the details and can offer creative solutions custom tailored for your brand. Let our event design company do the heavy lifting for your big event.

Charitable Autumn BRANDING

Fall Weddings.

Weddings this time of year are beautiful here in New England and our event design team loves working with brides to create these beautiful memories. Our event producers are here for you from start to finish — that means we can help you decide on the perfect venue, color pallet, theme, props, catering, and travel arrangements. You name it, we can figure it out and have it handled for you. At Art of the Event, your producer will make sure to walk you through the entire process and ensure you’re completely satisfied with the look and feel of your wedding. Getting married next year? Give us a call now so you can see what we’re up to during your season and ensure your date is locked in for you. Getting married in a month and panicking over forgotten details? Give us a call! We have amazing in-house carpenters, fabricators, graphics artists and more that allow us to work miracles in tight timelines.


Are you planning an event this fall? Contact Art of the Event today to for more information and take advantage of the full scope and scale of our services.

Take a virtual tour of our warehouse!

Our 42,500 square foot warehouse houses our large collection of furniture, props, centerpieces, and custom fabrications.

On any ordinary day at Art of the Event, our crew can be found hard at work fabricating props, building and repairing furniture, and loading jobs for upcoming events.

Our warehouse is full of unique and custom-built items, including a replica Fenway Park facade, our psychedelic 60’s VW Bug, and our custom-built Enterprise bridge!

Step through our Yellow Submarine to our paint shop, where props and furniture are sent for paint and touch-ups. Shown below is Adirondack furniture ready for touch-ups and our artists working on a new prop.

Our florist works right here in our workshop so she can work directly with our producers to bring their vision to life. Shown below are floral centerpieces prepped for a gala and our faux-garden center with greenery, branches, and pottery we can use to create custom decor.

We keep a large collection of small props and decor to fit any theme.

This Nautical-themed job is prepped and ready to go on our loading dock, including this custom built lighthouse!

Call us at (781) 670-9292 to schedule an in-person tour (Mon – Fri 8:30 – 5:30) or fill out our quick form to plan your next event!

Utilizing Color in Events: 2nd Edition

When designing a space, the color you choose will help define the mood. Blues can be cool and relaxing while reds are warm and inviting. At Art of the Event, we use color to infuse our event spaces with personality. Sometimes we focus on one color (or hue) to encompass the space and create harmony. In art and design, using different tints, shades, and tones of just one hue is called monochromatic.

A hue is simply the color.







A tint is created by adding white to the hue, resulting in a lighter, softer color.







A shade is created by adding black to the hue, resulting in a darker, richer color.







A tone is created by adding gray (or both black and white) to the hue, which desaturates it.







Together, tints and shades create a variety of values, and the tones change the brightness. We use all of these along with shape and texture to make the monochromatic spaces we design feel interesting, lively, and welcoming.











Context Media DCT Dinner

This corporate gala is on-brand with purple lighting, decor and linens. Our uplighting is bold and bright in the elegant room. The variety of value in the purples helps to make the room feel larger and the concentration of bright lights and purples around the stage draws the eye there.











Gourmet Caterers IciclEvent Epicenter

Our tall tufted benches and shag carpeting bring contrast in shaping and texture to this ice-blue space.

The Art of the Event by Grazier Photography

Our mirror tables help reflect the lighting and color in this cool violet decor. Soft candlelight on the table contrasts with our uplighting on the edge of the room. The flowers, glass, and curtains bring different textures to the room.











Radius Dance Party MIT

We used pink and red flood lights, uplighting and spotlights to create a temporary dance club in this tent! Specialty GOBOs lights make the patterns on the ceiling. Black mirrored furniture completes the look – combined with the lights it helps create tints and shades of pink.











Trinity Holiday Party Charles Hotel

Red perimeter curtains with uplighting helps bathe this holiday party in a soft glow. Dark furniture with red place settings and flowers completes the look with shades of red.

Catch Our Drift! New Furniture Collections at AOTE

Art of the Event and Legal Harborside hosted a Summer Kick Off Celebration in May to thank our fantastic corporate clients and partners! We created a relaxed beachy style with our three new furniture styles: The Driftwood Collection, the Iris Collection, and the Live Edge Collection (click images to enlarge). These one-of-a-kind designs add unique summer style to any event.

We accented the look with hanging lanterns, fresh orchids, and fun nautical decor. A beautiful sunset over the city was the perfect final touch!

Thanks to Legal Harborside, guests enjoyed a raw bar with ice sculpture, hand rolled sushi, and their famous crab cakes! Everyone sipped the signature drink, Sunshine Sangria, while watching the boats sail through the harbor.

The Driftwood Collection was designed and built by our in-house fabrication team with real salvaged driftwood. The tables come in dining, cocktail, coffee and accent sizes. Our Driftwood room dividers are 7.5 feet high and are curved for a more contemporary look!

The smooth waves of the Iris Collection add pretty texture to your parties. This collection comes in cocktail and highboy tables with matching bars and buffet stations. These pieces are beautiful in white and they also take light beautifully. Ask about our built in LED light option!

The Live Edge tables mix classic wood with gleaming bark edges and modern hardware for a sleek look.

Many thanks to our wonderful clients and venue partners who joined us for this great evening, and to Legal Harborside for their fresh seafood, stellar hospitality and unbeatable view!

Contact us to learn more about these unique furniture and decor pieces, or talk about other creative summer styles!

Utilizing Color in Events: 1st Edition

When it comes to utilizing colors in event design and decor, opposites attract! At Art of the Event, we often use complimentary colors in our lighting and displays to help shape a space and define a mood.

Let’s say the main color for your next event is blue – a great, versatile color. You pick out the navy linens, set up some blue-tinged lighting, and order your hydrangeas and forget-me-nots. But it all seems very flat – nothing really stands out in your sea of blue. Then you add some golden orange accents and the scene comes alive!

These are complementary colors – they bring out the best in each other. Blue is cool and inviting, while orange is warm and exciting.

We organize colors using a color wheel, which places colors in a circle according to the spectrum. Complementary colors are positioned opposite on the color wheel: red complements green, yellow complements purple, and blue complements orange. Colors can set a mood and make us feel a particular way, and complements enhance that by providing depth.


AOTE floral for pharmaceutical company event.

Contrasting flowers bring interest to this centerpiece. The dark purple matches the table, grounding the display, while the yellow appears lighter and springier.


AOTE summer outing Event Design for Planner.

Alternating blue and orange drapery adds visual depth to this seaside party.


AOTE lighting and furniture for Park Plaza Hotel

We often use lighting to delineate space. Our purple uplighting contrasts with he golden lighting in this hall to create a fun lounge space.


AOTE Outdoor/tent furniture for Planner

Red and green furniture, decor and lighting helps make this tent feel warm and welcoming.


AOTE table and Floral Design for Financial Company Event

Our centerpieces bring a jolt of color to these wooden tables, contrasting the autumn fruit with flowers in shades of red.

For more information regarding choosing a color pallet for your next event, get in contact with one of Art of the Event’s Designers today at 781-670-9292!

Commonly Used Meeting Production and Event Terms

When you begin planning events, you may run into certain terms you do not recognize. To avoid confusion, here are a few key terms you may hear along with their definitions.

RFP:  This is an often used acronym for “Request for Proposal.” A formal request detailing items and services needed by a client seeking bids from event service providers. A carefully detailed written RFP is the best way to communicate your needs to different suppliers in search of the best fit.

Example: “We just received an RFP for a Candy land Themed Party; they are looking for several bars equipped with bar backs and stools as well as themed perimeter décor and strolling entertainment.”

DMC: This acronym stands for “Destination Management Company.”  A management service with extensive local knowledge, expertise, and resources specializing in the design and implementation of events, activities, tours, transportation and program logistics.

Example: “Art of the Event is the largest DMC with in-house décor in New England!”

The process of breaking down and taking away an event setup.  Tear down and tear away are also commonly used in both the film and event industries.

Example: “There was so much décor to be taken down that the strike took 8 hours!”

Front of House: Those who work in an office setting in direct contact with clients throughout the planning process. These staff members handle all of the formal clientele work.

Example: “Gayle holds meetings with her Front of House team weekly to assure that all clientele work is running smoothly.”

Back of House:  The back of house is where products and services happen.  In venues, it refers to kitchen and event equipment as well as the people who work on your event.   In a production or design house, the back of house refers to equipment and crew.  Crew people are the event personnel who deliver, assemble and break down equipment, lighting and decor. Back of the house individuals handle all of the behind the scenes work that goes into the execution of an event.

Example: “Art of the Event’s back of house crew personnel are capable of setting up props, lighting, stages and furniture for events.”

Rigging Crew: Those in charge of the system of ropes, cables or chains put in place in order to hang production equipment or decor items.

Example:  “The weight of the event’s ceiling treatment required extensive planning and coordination from the rigging crew to make sure it would not detach from the ceiling.”

TrussTruss: Metal grid usually suspended above the stage or audience that is used to hang lights, sound, or other equipment.

Example: “The truss used at the client’s Bar Mitzvah held nearly 50 lights, which made for a spectacular show on the dance floor.”

Run-Through:  A meeting term meaning a practice run of the show.  A run through can be a fully realized or abbreviated rehearsal.  Similar to a dress rehearsal in theatre.

Example: “The event coordinator conducted one last run-through with her client to ensure all the music, lighting, décor and props were to the client’s liking.”

Focus:  A lighting term referring to the time prior to an event production where the equipment is hung, tested and set for the show.

Example: “Everything was situated perfectly on the truss, so the back of house crew proceeded to the focus to make sure all the equipment was working in-sync.”

Calling The Show:
A technical director relays cues to technical professionals behind the scenes of a meeting production.  The director tells videographers, switchers, lighting and sound professionals exactly when and how to do their work so a show proceeds as planned and on schedule.  The TD calls the show.

Example: “The awards ceremony proceeded as planned and flawlessly all thanks to the keen eye of the technical director who was calling the show in a timely manner.”

GoboGobo: A plate or screen that is placed in front of a spotlight in order to project an image.

Example: “The company opted for a gobo to reveal their newly minted logo during the company’s annual event.”

Pre-Con:  A pre-convention meeting: A meeting held with event vendors, sponsors and suppliers on site prior to the scheduled event date.

Example: “We have a pre-con meeting on Thursday with the venue and other vendors to discuss each team’s load-in time.”

Debrief: Following up with a client or supplier after an event in order to gather valuable feedback regarding how the event was received, what worked well, and what could be improved upon.

Example: “Art of the Event makes it a point to always debrief our clients after an event in order to gauge what you thought about the whole experience!”

Event Resume: A compilation authorized by both the planner and their client consisting of all event details including all vendors, program timelines, and pertinent contact information.

Example: “I will be reviewing the event resume tomorrow to make sure everything I need at my event is accounted for.”

Confidence Monitor: A downstage video monitor that most often doubles what’s on the main projection screens.  It is for the convenience of the speaker on stage, and it gives the speaker the “confidence” to not have to awkwardly turn and look at the main projection screens. Instead, they can just glance down and know their presentation is properly synched.  Depending on the size of the stage there can be more than one.

Example: “The keynote speaker at the university’s graduation ceremony had a confidence monitor while addressing the students, faculty and staff.”

Green Room: A room or area for the cast, speakers, or performers to prepare or wait for their time on stage.

Example: “The band was waiting in the green room while the openers performed on stage for the first two hours of the event.”

Keynote: A speaker at an event that is the main draw or is top billed. That speaker’s actual speech or time slot.

Example: “The company’s annual employee appreciation event is to feature a keynote speech from the president.”

Rear ProjectionRear Projection: When video or slides are projected from behind the screen in which case the projector(s) are usually backstage out of view of the audience (and the image is electronically reversed).

Example: “Art of the Event recommended that their client use rear projection for their stage set so the equipment was not visible to the crowd.”

Choosing the Right Florals for your Event

There are so many elements to consider while planning an event, it can become difficult keeping track of them all! There’s booking a venue, a photographer, the caterer, a DJ, coordinating the wet bar, and plenty more. But what really tends to tie everything together are the details. At Art of the Event, we believe that the appropriate floral design is essential to creating a fully realized event atmosphere.

Sure, you can opt for any flowers you want, flown in from all over the world, but by paying attention to what is and is not in season locally you can save money and often get the freshest florals available.  Here are a few tips on what to look for during each season:

pink flowerSpring

  • Blooming branches are a wonderful way to celebrate the theme of a new beginning. In a corporate setting they may signify the beginning of a new business venture or merger.  In social events they can symbolize new relationships and new births.  Cherry blossoms have a short season but they are worth the wait!
  • Tulips are always an option in the spring months. From March to May tulips are in peak bloom and come in so many different colors you can always accommodate almost any event’s color scheme… not to mention they are a crowd favorite!
  • Peonies, ranging in color from fuchsia through various shades of pink to white add romance and sophistication to weddings and other social events.  The local peony season, like that of all blooming branches, is short and it varies due to weather conditions, so always ask your designer to recommend back up options just in case!


Embrace the warm weather with exotic florals that stand up to heat! Orchids of various varieties, protea, calla lilies and gorgeous foliage pair well together and exude a creative and lasting impression.

  • Summer is hydrangea season.  This is when the biggest, brightest hydrangea heads are available which is why they are a favorite for summertime welcome receptions, Clambakes and, of course, summer Weddings.
  • Dahlias, Gladiolus and lush, hanging amaranth are all in their peak in the summertime.
  • Mix and match different summer varieties to add depth, color and texture to your event design.

Fall boasts a gorgeous balance of vibrant colors like rich red, burnt orange and golden yellow leaves with natural, muted textures.

  • Organic accents are popular during the fall season. Embrace an earth-theme and choose strategically placed moss, fall-colored leaves and wood.
  • Greenery as a theme is the perfect choice for those who want to keep things simple and natural.
  • A “gathered from the garden” arrangement for your event celebrates the beauty of the harvest.

AotE floral designers recommend ornamental kale, mini gourds and pumpkins, bittersweet branches, pods and berries — all are interesting and complimentary to seasonal blooms like sunflowers, zinnias, mums and more!

white flowerWinter

During the winter months create an icy vibe by using a mixed-metals palette using silver-toned foliage such as eucalyptus, dusty miller, painted magnolia leaves, glittered birch or manzanita branches.

  • Textured arrangements such as dark-colored flowers paired with wooden elements and pine greens are great for a winter setting. Adding white twinkle lights will transform  your table into a winter wonderland.
  • It’s always a great idea to add some pops of color against a more neutral-colored back drop. Adding hints of red berries to an arrangement placed on a white tablescape is the perfect way to add contrast.

Feel free to consult with one of our in house Floral Designers regarding your seasonal floral questions and requests!

Key Wedding Trends of 2017

You’ve had all winter to browse Pinterest, ask friends and family members for opinions, and perhaps do a bit of shopping. But now is the time to really buckle down and make some decisions on what you want your wedding to look and feel like. If you still feel a bit overwhelmed by your options, we’re here to give you some insight on what this year’s biggest wedding trends are.

The Comeback of Earthy Colors

As springtime goes into full swing, everything is in bloom with soft pastel colors and hundreds of shades of green and earthy tones. Opt for soft, earthy colors for your springtime wedding color scheme so you and your guests can feel relaxed and refreshed. Light green, beige and pastel accents on tables look great against white or off-white table cloths.

weddingbuffetThe Rejection of Wedding Traditions

Traditions? Couples want to start their own now; the excitement in the room when the bride throws the bouquet or the tears being shed from laughing during the removal of the garder are history for some. BUT, do not worry, couples have begun their own traditions that are catching on quickly; such as wedding weekends or custom menus (including late night snacks….yum!). There are so may unique and fun ways to make your wedding one to remember, dig deep and really make it your special day!

Social Media

like-1804599_640Safe to say social media has taken over the world as we know it! Some may say “Oh no!” but we say “Oh yes!” Social Media has brought a whole new light to the wedding world. Facebook and Instagram live give those who couldn’t make it the privilege of a sneak peek. Customize these shared moments on Snapchat by designing your own filter for your guests to use throughout the day! And of course you NEED your own wedding hashtag! Utilize a funky and couple appropriate name so you are able to look back at all of your guests photos shared throughout the ceremony and reception. The possibilities with social media are endless!!

The Themed Wedding

If you’re really looking to push the envelope for your wedding this season, opt for a themed wedding. For couples who are both passionate about the same thing (a book, a movie, a song, an idea), a themed wedding is a great opportunity to showcase your cute and quirky side. You’d be surprised how into it your guests will be! Our Boston wedding event planning company has designed and implemented dozens of themed weddings. It’s important to make sure you have a professional event planning company with an eye for perfection and creativity work with you to make your dream theme come alive.

Have a wedding idea or theme in mind and need help making it become a reality? Contact Art of the Event today to discuss your ideas!

Letter from the President

New year, new hires, New Products, new awards, new adventures!

Happy New Year Everyone!   

We here at Art of the Event, Inc. are so excited for 2017 and all the promises it will bring.  But before we forge ahead with new events and projects, we thought it might be a good time to pause and share with you some of our recent news!!

New Hires:

364x364px_BillFormerly of PEP Events Management and Best of Boston, Ltd.,  Bill brings over twenty years experience in event planning, operations, transportation services and DMC management to our team. We are thrilled to have him on board for Meetings and Events Services! His vast knowledge of the Boston and wider New England markets pair perfectly with our design and events skills— bringing our clients and friends, even more, services and expertise.  Welcome, Bill!


364x364px_KenWe also welcome Ken Mayers to the team! With his extensive background in catering and sales, we knew Ken would be an event coordinating Rock Star.  What we didn’t know was just what a talented Event Designer he is!   With his impeccable taste, impressive styling abilities, warm personality and outstanding professionalism, we know our clients and colleagues will soon find out what we already know— working with Ken Mayers is a pleasure!  We’re so glad you’re here, Ken!  


364x364px_MaragretWe are equally thrilled to introduce Margaret Heffernan to our colleagues in the meetings and events industry.  Margaret is our new Production Coordinator and is she ever doing a bang up job!!  An experienced stage manager, Margaret is using her background in live theatrical management to coordinate our fabrication and production teams, work out our employee schedules and magically resolve various front of house IT challenges.   Great job, Margaret!!


New Products:   

When AOTE moved into our facility in Wilmington MA three short years ago, I had no idea how quickly our 45K+ warehouse would fill up!  From signage to theme decor, furniture and stage sets, all the way through to our table top elements and various fabrics, we have doubled our products already.   If you are interested in viewing new products or just brainstorming some ideas, feel free to reach out to either myself or Tom Kraig for a personalized tour.

New Awards:

I was thrilled to attend the NACE Experience Conference in Hollywood, Florida this year and accept a prestigious Nace National award for Best Event Production for myself and AOTE’s Business Development Manager, Tom Kraig. This award was the product of a great team effort by AOTE fabricators, artists and our front of house staff.  Thank you all so much!

I was also happy to receive a Brava Award celebrating “high impact” female business leaders in the Boston Area.  The write-up, as well as those of the other winners, can be found on-line under 2016 Brava Award for CEOs.

AOTE Travels!

Did you know Art of the Event, Inc’s great service, and products are both available outside of the Boston Area? We often do work throughout the New England states and islands. This past year we’ve traveled south to New York, New Jersey, and Florida. We even went out west to Utah and all the way to California to design and set up stage sets, tradeshow booths, and events for our clients.  If you have an upcoming event, meeting or tradeshow, here or elsewhere, think of us first, your total event solution!




Warmest Regards,

Gayle Gilberto




New Event Items to Look Out For!

  • New Interactive Tech Decor
    • What better way to engage guests than with new media? At Art of the Event, we’ve been incorporating new media into custom designs for pieces such as bar backs. Our minimalist designs compliment large, flat screen monitors that can functions as simply TVs, broadcasting news and sports, or as live-feed monitors for content being created elsewhere.
  • New Seating
    • We recently updated our inventory with a variety of seating options, including white cushioned bar stools and round, armless banquette sofas. Both styles of soft seating feature tufted white leather with soft buttons and are paired with chic, silver accents (frame/legs). The stools are adjustable and feature a foot rest. The round banquette seating is perfect for lounge areas and adds an unexpected element of design to any room. Both come at a modest rental price. Call us today to learn more!
  • New Interactive Food Stations
    • Immerse guests in your theme with interactive food stations! Making food stations fun and interesting adds a lot of flare to any event. At Art of the Event, we have a trendy selection of custom made interactive food stations. The attention to detail leaves such an impression, guests will be talking about the party for years after.

For all your event decor and custom needs, call Art of the Event today.

We are Your Total Event Solution!


Winner of the 2016 SmartCEO Boston Brava Awards!

Gayle Accepting her AwardWe are so thrilled to announce that on Wednesday, October 19th at the Boston Park Plaza Hotel, our president Gayle Gilberto, was selected as a winner of the 2016 SmartCEO Boston Brava Awards! The Brava Awards program celebrates high-impact female business leaders in different areas that include CEOs, Executive Directors of Nonprofits, and C-suite executives.

There is an independent committee of local business leaders that select the winner based on their entrepreneurial spirit and passion for giving back to the community by encouraging local philanthropy, mentoring up-and-coming leaders, and setting their companies on the path to tremendous growth.

Since 2003, Art of the Event has been dedicated to exceptional service and quality custom design for all our clients! Gayle and the Art of the Event team often work with and donate to multiple charities. For instance, on the second anniversary of the Boston Marathon bombing Art of the Event donated lounge seating right by the finish line for the families of those most affected.

Art of the Event, Inc. is Your Total Event Solution for all occasions. Give us a call today at (781) 670.9292 or visit us online at to learn more!


Large and in Charge: How to Decorate a Large Venue for an Event

Decorating a large venue for an event, whether it is a corporate event or wedding, is the perfect opportunity to think outside the box. It’s important to consider the entire space, don’t leave any area unnoticed. Large venues offer you the chance to really use a space creatively, but they can be overwhelming! Here’s our top ten checklist for decorating large venues:

1. Make A Good First Impression: The entryway will be the first thing your guest see. This is your first blank canvas. Consider adding some visual drama by creating a draped or column lined hall leading up to a grand entrance. The added element of anticipation will get guests excited! Archways, plants, and lights add beauty and depth to entrances.

2. Divvy It Up: Incorporating a variety of lounge areas, with different shapes and styles, is a great way to design the space. Having an assortment of seating and table options will help break up the emptiness and really transform the venue.

3. Be Natural: Find clever ways to use florals and greenery. Floral wrapped handrails and large floral columns are lovely, unexpected touches. Using trees, vines, and large floral arrangements to divide the space gives guests a natural feeling of closeness. A unique way to divide spaces is by using fountains. They bring a sense of the outdoors in and make a space feel fresh. Don’t forget to balance out all that texture with good lighting!

4. Light it up: Lighting can do more than set the mood, it can be extremely helpful in designing your space. For instance, up-lights and LEDs can serve as columns when set alongside drapery or a plant wall. Lighting can effectively divide areas in your floor plan when used wisely. At Art of the Event we host our own collection of lighting, ready for the challenge!

5. Think Lofty: A fitting ceiling treatment is the perfect thing to top off any large event space! All that head room in your large venue can either serve to captivate guests, or take them out of the experience entirely – what with the pipes or ceiling tiles hanging about. Consider the possibilities, whether it’s floral, greenery, drapery, bistro lights, lanterns or even chairs, the options are literally endless. So what works for your event?

6. As Above, So Below: Venue floors are generally not pretty. The carpeting or tile is usually chosen based purely on function, not form. We highly recommend that if the floor of your venue doesn’t compliment and fit into your theme, cover it up! Rental carpets and dance floors will revamp the large venue hall and aid in designing the space even more.

7. Use Your Imagination: Vignettes are the perfect opportunity to really take guests to another place and time. They can not only break up large spaces in creative ways, but they offer appealing photo-ops for guests and can serve as dual-function pieces. Art of The Event has done vignettes that house photo booths, go with trade show booths, and even contain sandboxes for kids!

8. Set the Stage: Backdrops are another clever way to segment your space and give an experiential bonus to guests, too. Not only can backdrops set the scene for your theme, they can be great photo-ops for guests to interact with.

9. Play with Size: When considering your florals, try varying the sizes of centerpieces. Use a blend of tall and short arrangements with complimentary colors to your overall theme. This is a great and really effective way to fill the emptiness in the room.

10. Add the Finishing Touches: Bathrooms aren’t often considered but they shouldn’t go overlooked. You don’t need to be extravagant, adding simple floral touches and customized soap bars can be just what you need to make your client feel like you’ve thought of it all!

If you need any assistance with your next event (especially in a large venue), contact our award winning event specialists at Art of The Event by calling 781.670.9292 or inquire online!


Winter Wonder-Glam: Five Fantastic Approaches to Holiday Parties


A corporate holiday party is a perfect opportunity to strengthen relationships and show appreciation for your hard-working employees. Holiday parties foster better friendships, office culture, and improve team building!

While popular holiday party themes like Winter Wonderland Land and Rustic Holiday Lodge are always a good go-to, there are so many more options to explore!  Here are five trendy ideas to consider:

  • Interactive Events – Interactive experiences foster team bonding, essential to keeping staff morale high. Creative group activities also make for terrific icebreakers amongst people who haven’t interacted much previously. Divide attendees into groups and have them make something together- specialty drinks for a sip and stir, fun food crafts, and Holiday cards are all welcome ideas. Artistic endeavors such as group mural coloring and interactive graffiti walls are right on trend in 2016.
  • Charitable Team Bonding – A charitable twist on the above and the perfect gift for the holidays – have your teams pitch in to create a needed donation. Call or have your planner call local charities to see what’s needed and allowed at local shelters, food banks or other non-profits.  Build-a-Bike, Build-a-Bear and care packages of toiletry products can make for fun team building activities that make attendees feel great, and companies do something good for the community all at the same time!
  • Games, Games, and more Games – Pop-a-shot, air hockey, corn hole, pool, Xbox games  – you name it – a series of games placed around your venue or corporate offices will get your guest’s blood pumping! Having games within reach makes group interaction inevitable and a lot of fun. Casino games paired with red carpet and light decor are a perennial favorite!
  • Glam Themes – A modern twist on the classic Winter wonderland, Glamorous themed events make all attendees feel like VIPs. Mix in a step-and-repeat where your VIPs can be seen, photographed, and take the instant photos as a party favor! Add sparkling pillows to lounges and shimmering decor on tables for an upscale look. Full Glam theme decor such as Hollywood and Masquerade put a creative twist on the typical holiday party, sure to create a night to remember!
  • Whisk them away – Pull up the party buses and limos and go out for a night on the town!  A surprise show or sporting event lifts everyone’s spirits. Dinner prior to or a fun after party with desserts will give them time to further enjoy each other’s company.

Need assistance with your Company Holiday plans?  Call us with your ideas or your need for ideas. Our event producers and designers are happy to help! Contact us at 781.670.9292 or request more info online!


Top 5 Reasons Fall is the Best Time of Year to Host Your Event

With so many reasons to host your event in the fall, it’s time to start planning! Take advantage of the fall foliage, warm color palette, and crisp air – unlike any other season. Outdoor weddings and corporate events are perfect for the fall, but this magical season doesn’t last long! Don’t let all the natural inspiration during this time of year, perfect for any event, pass you by.

If you’re looking to make your corporate event or party stand out this season there are several choice themes to consider, including Fall Harvest, Sports / Tailgate theme, Medieval Times, Oktoberfest, and Halloween.

Here are our top 5 reasons why fall is the perfect season to host your event!

  • Festive Fall Decor: Traditional fall decorations include colorful leaves, sunflowers, scarecrows, pumpkins, and haystacks! For stylish furniture that complements your color palette, wooden accents create a cozy, comfortable setting that the entire party will enjoy and admire.
  • The Weather: Crisp air replaces the muggies, allowing for more comfortable outdoor and tented events! Incorporating your theme into the surrounding autumn setting makes any event feel even bigger and better.
  • It’s Harvest Season! Celebrate with Interactive Farmer’s Market events, incorporating the bounty of the season into your special day, such as apples, pumpkins, and gourds.The colorful foods and florals of autumn sprinkled throughout add just the right pop of color and texture to more sophisticated events. Combined together in more elaborate arrangements, the same elements create an explosion of hues, mimicking the harvest itself!
  • Seasonal Foods: Did we mention it’s Harvest season? Fall is the best time to serve delicious local food, fresh from the farm! Whether you are planning a corporate event or wedding, your caterer and planner can advise on what’s ripe and ideal for serving. Exhibit these in trending food stations such as hot cider or cocoa bars, fondue stations, s’mores bars, or even a personalized bar, boasting all your favorite fall foods and beverages!
  • Halloween theme: The kid in us all loves Halloween! Get spooky by adding dry ice to create a dramatic smokey look, sure to hook everyone’s attention. Halloween event decor and entertainment can be playful, scary, or both! Consider Halloween activities like a pumpkin carving competition or a costume contest.

The kids are back at school and everyone is back from summer vacation. This is the perfect time to plan your special event before everyone gets tied up with their personal Holiday business and travel. And if you need any assistance with your upcoming fall event, contact our award winning event specialists at Art of The Event by calling 781.670.9292. We love the Fall too!!


Top 5 Tips: Make Your Tradeshow Booth Stand Out

trade show booth design

When hosting a booth at any type of tradeshow, you want to stand out from the rest – think outside the box! To create buzz around your area, make your booth arrangement and design unique. Think about creative ways to drive the people you want to meet over to you.

Here are our Top 5 Tips on how to run a successful trade show booth:

  1. AOTE tradeshow boothDEVELOP A THEME: Developing a theme is the first thing that should be taken care of. The theme sets your stage. It needs to reflect your business, communicate your brand clearly, and relate to what you are offering customers at this show. Think about your brand and your trade show initiatives- how can your booth communicate both in an interesting, comprehensive and visual way?
  2. COMPETITIVE ADVANTAGE: Incorporating digital graphics is a great competitive advantage we highly recommend. Displaying a clear message by branding booth accessories and videos of your product in action will attract attendees to your booth. Audiences love short-format, digestible content such as image slideshows and user testimony.  
  3. BE INVITING: Create an inviting booth where attendees will want to stay and converse with your reps.  Cozy seating areas are always popular and charging stations fulfill attendee needs. With all of the walking and picture taking tradeshow attendees are doing, be the spot they can take a break at and recharge. Brand your charging stations and welcome them to relax with you for a few minutes.
  4. BE REFRESHING: Offering guests refreshments or a bit of pampering can increase your ROI.  Coffee stations, mini massage stations, and free headshot offerings can help pull in visitors. They won’t forget the brand that took the time to take care of them.
  5. GIVE THEM SPACE: Be prepared for meetings at the trade show by creating a private space like a small lounge in your booth area.   If you have a larger booth, consider creating a VIP area where those sought after attendees can enjoy lockers, treats, and extra attention! More consumers are likely to commit when they feel like they are cared about as an individual.

Our expert event producers and craftsmen create unique tradeshow booths and activities for a variety of industries! Art of the Event offers tradeshow décor and design pieces, we also provide tradeshow and event management. If you are interested in our services, contact us at 781.670.9292 for more information!


Bring New England Nautical to You Next Event

Nautical theme parties are a great way to celebrate all that is New England! There are plenty of fun nautical and sea theme decorations to help make your party perfect. Pair your decor with traditional clambake foods for a truly authentic experience. Clambakes are known to be a social custom in most coastal towns and cities throughout New England.

If you are not sure where to start with your nautical theme decor, here are some traditional and contemporary nautical event trends to include at your event!

  • Whether they are big or small, sailboats can be displayed anywhere! Rent a large reinforced sail boat and use it to present your raw oyster bar or take small models and use them as decor on your tables.
  • Nautical wooden buoys are something you will see throughout the New England seacoast, especially on Cape Cod. When hosting your party, hang these items on your tent poles or over an entryway. Or place clean buoys on table tops to add color and dimension to your food presentations.
  • Seashells are lovely, inexpensive accent pieces. Fill clear cylinders and other pieces of glass with pretty shells and sea-glass to create simple and elegant centerpieces.
  • Looking to break away from the traditional and make your clambake more elegant? Ditch the checked linens and opt for a more luxe blue options with texture and sparkle.
  • Add lush flowers – anywhere you can! Blues and whites pair beautifully with a pop of color, or even by themselves.
  • Bold fabric accents, like chevrons or stripes, in nautical flag colors, add an upscale and contemporary freshness to your clambake. Create a nautical clambake by using colors like bright yellow, navy blue and bold red.

Hosting a clambake can be a lot of fun, so play with your approach a little! Whether it’s a relaxed, contemporary style or a chic, elegant one, organizing a sea-worthy party is easy with Art of the Event. Imagine your family and friends enjoying a beautiful sunset on the beach, lounging in classic Adirondacks. Not all sea-farers are so casual, though. We’ve planned and designed for a number of weddings, rehearsal dinners, and receptions; bringing the coast up to class with a modern flare. A clambake theme is also a great approach to corporate outings and social events. From formal to free-spirited, Art of the Event knows how to deliver the perfect nautical theme, tailored to your vision.

Art of The Event is here to help you with your nautical themed event. Contact us at 781.670.9292 for more information on our nautical decor and furniture for your next Clambake or Nautical themed party!