Showcasing your goods at an exhibition is not something that happens every day. So, when the opportunity presents itself, you must fully leverage it. Your objective in displaying your products is to get people to patronize you. Considering the number of sellers with the same products as yours, you need to stand out uniquely. We have come up with innovative ideas to help you attract customers.
Below are the things you should do:
Demonstration call Attention
Don’t just keep those products on your stand without showing people how it works. An interactive display is a marketing strategy that attracts buyers. It differentiates your business from other sellers in the trade show. It would be best if you never got tired of demonstrating. Research showed that product demos call buyers’ attention, especially on the internet.
Branding is Essential
In today’s business environment, branding helps pass authentic messages to prospective customers. It lets people know that they can trust your products. If you will be attending a trade exhibition, it is essential to have your business branded. It is not just about having a logo. You need a unique theme that creates an accommodating booth for anyone who will patronize you.
Stay within Close range of Buyers
Your booth presentation matters a lot. Trying to convince a prospect from a distance is not an effective way to get them to buy what you sell. If you must assemble your table, do it in a way that allows you to stay within close range of passersby. The physical separation will limit your opportunity to connect with your target audience. Your table should not be between you and the buyers to connect with them emotionally.
Offer Discount and Promos
Buyers’ purchasing intention usually increases when they see sellers offering discounts on some of their products. The excitement on people’s faces knowing they can get more at a discounted rate is key to getting more patronage. Offering a discount should not affect your profit if well planned. You might need to learn discounting strategies for everyone to be better off during the exhibition.
Gifts are another thing that entices people. It does not have to be your products. It could be something people cherish that won’t affect your profit. An example of giveaway items is branded water bottles. It works like a magnet to generate leads for your business, and it can boost your sales beyond your expectation.
Let Art of the Event Assist
If you’re looking for assistance in making your trade show booth pop, contact the experts at Art of the Event! We have years of experience in all things event planning as well as creating some of the most beautiful and engaging trade show booths. Contact us today! 781-670-9292