Trade shows provide a unique opportunity to boost your brand’s visibility, generate leads and create valuable industry and client connections Getting noticed at events saves you money and significantly benefits your business in the long run. A 2018 SpinGo data compilation showed that face-to-face meetings at trade shows are cheaper than in the office and that 77% of executive decision makers found at least one new supplier at the last show they attended. If your company hasn’t had a chance to exhibit at a trade show before, now is a great time to start!
From the planner’s perspective, there’s no room for a mistake – every detail needs to be accounted for months before an event takes place. For the design team, the biggest question is how to make your trade show booth stand out from the competition?
The great thing about trade show booths is that there’s always room for creativity. Custom booths are popular because they allow your company’s personality to shine, while also serving as a one-of-a-kind exhibit solution. When designing your custom booth, consider your brand aesthetic, target customers, and how they will interact with space. Use modular walls and a layered display to bring height and dimension to your space at any trade show.
The other key to making your mark the exhibit floor? Branding, branding, branding! Custom graphics and branding are a crucial part of your trade show booth design. Use bright colors and high-impact visuals to promote your brand and clearly display your company’s message to ensure that everyone who walks by, walks in.
Never underestimate the importance of proper lighting. Lighting can be a low cost and high impact way to accentuate key features, such as product displays and promo materials. Consider in-booth media for more interactivity and custom flooring for a fully immersive experience.
Be an observer! Take notes of the most impactful trade show booths you’ve seen before: what made them stick out? Whether it was the captivating demonstrations, the interactive elements, or out of the box graphics – be creative and think what original features can apply to your design.
Share your goals and ideas with our award-winning team of planners and designers at Art of the Event, and we can create and execute the perfect design solution for your trade show booth.