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Creative Ideas for Your Next Trade Show Display

Showcasing your goods at an exhibition is not something that happens every day. So, when the opportunity presents itself, you must fully leverage it. Your objective in displaying your products is to get people to patronize you. Considering the number of sellers with the same products as yours, you need to stand out uniquely. We have come up with innovative ideas to help you attract customers.
Below are the things you should do:

Demonstration call Attention

Don’t just keep those products on your stand without showing people how it works. An interactive display is a marketing strategy that attracts buyers. It differentiates your business from other sellers in the trade show. It would be best if you never got tired of demonstrating. Research showed that product demos call buyers’ attention, especially on the internet.

Branding is Essential

In today’s business environment, branding helps pass authentic messages to prospective customers. It lets people know that they can trust your products. If you will be attending a trade exhibition, it is essential to have your business branded. It is not just about having a logo. You need a unique theme that creates an accommodating booth for anyone who will patronize you.

Stay within Close range of Buyers

Your booth presentation matters a lot. Trying to convince a prospect from a distance is not an effective way to get them to buy what you sell. If you must assemble your table, do it in a way that allows you to stay within close range of passersby. The physical separation will limit your opportunity to connect with your target audience. Your table should not be between you and the buyers to connect with them emotionally.

Offer Discount and Promos

Buyers’ purchasing intention usually increases when they see sellers offering discounts on some of their products. The excitement on people’s faces knowing they can get more at a discounted rate is key to getting more patronage. Offering a discount should not affect your profit if well planned. You might need to learn discounting strategies for everyone to be better off during the exhibition.

Offer Giveaways

Gifts are another thing that entices people. It does not have to be your products. It could be something people cherish that won’t affect your profit. An example of giveaway items is branded water bottles. It works like a magnet to generate leads for your business, and it can boost your sales beyond your expectation.

Let Art of the Event Assist

If you’re looking for assistance in making your trade show booth pop, contact the experts at Art of the Event! We have years of experience in all things event planning as well as creating some of the most beautiful and engaging trade show booths. Contact us today! 781-670-9292

How To Make Your Trade Show Booth Approachable

When you’re at a trade show, one of your main objectives is to promote your business. However, it’s also important to make sure that potential customers feel comfortable walking up to your booth. Here are a few tips to help make your booth more approachable:

Make a plan – figure out what you want your booth to accomplish

When planning your trade show booth, it is important to think about what you want to accomplish. Do you want to generate leads? Sell products? Increase brand awareness? Once you have a clear idea of your goals, you can start to plan how to make your booth more approachable.

Use bright colors and interesting designs to attract attention

One of the best ways to make your booth more approachable is to use bright colors and interesting designs. This will help to attract attention and make people curious about your booth. Also, make sure it is well-lit as this will make the colors even more attractive and will help people to see your booth from a distance and make it more inviting.

Keep your booth clutter-free and organized

Another way to make your booth more approachable is to keep it clutter-free and organized. This will help people to feel more comfortable coming up to your booth, as they won’t feel like they’re intruding or in the way. It also makes it easier for people to find what they’re looking for, whether it’s information about your product or service, or a specific item that they’re interested in.

Have someone manning the booth at all times

If you have a large booth, it’s important to make sure that you have enough staff on hand to help people. This will help to make your booth more approachable, as people will feel like they can come up and ask questions without feeling like they’re interrupting. If you have a smaller booth, it’s still important to have someone manning the booth at all times, as this will help to give the impression that you’re available and ready to help.

Offer freebies or discounts to people who stop by your booth

People love freebies, so offering something for free is a great way to make your booth more approachable. It doesn’t have to be anything big, something like a pen or a keychain with your company logo is enough to entice people to come over. You could also offer a discount on your products or services, or enter people into a draw to win a prize.

Contact Art of the Event

You want to make sure your trade show booth is effective so that you can attract attention and increase traffic to your booth. Art of the Event can help you with all of these things so that you can make the most out of your next trade show appearance. Contact us today for more information! 781-670-9292

Design Tips for Trade Show Booths

Trade show competition is fierce, and grabbing the attention of visitors means leveling up your booth. If you’re looking for new ways to show off your service or product and do a bit of industry networking, you might need to give your booth a bit of a renovation. Here are a few excellent design tips for trade show booths.

Focus on Brand Messaging

When people leave your booth, you want them to remember your company and what it has to offer. Focus on your brand and key messaging and reinforce it where possible. Your key messages should be easily visible, so keep them no lower than three feet up from the floor. Don’t try to pack too much information onto the walls of your limited space; instead, focus on brief messages in large lettering.
Make sure that your branding is consistent everywhere it appears. That means the logo, slogan, coloring, etc., need to be the same, whether they appear on the walls of the booth itself or the frisbees you’re giving away as a freebie.

Know The Zones

It’s true that most trade show booths don’t offer a ton of space, but that just means you have to make the most of what you do have. And for that, you need to know the zones of your booth. For example, the back wall is generally the most critical area in smaller booths. It has the largest usable and visible space for information, branding, and key messages. A larger booth will have more room for design. Check out the visibility from different angles and measure the areas to find which location should contain your primary messaging.

Leave Some Space

Don’t underestimate the power of negative space in a trade show booth. It can be tempting to fill the booth as much as possible to show off your product, but leaving some room for visitors to move freely will make them feel more comfortable.

Get Off-Topic

If you need some extra help getting attention on your booth, try setting up something unrelated in the center. Something funny, interesting, or strange will draw visitors to have a closer look and get to know your product when they arrive.

Focus on Color

How colors are used makes a significant impact on an overall ambiance. For example, restaurants commonly use the color red because it stimulates the appetite. Yellow is an attention-grabbing color, so you’ll see important signage in that color: caution tape, traffic signs, etc.
When choosing colors for your booth, look for warm, inviting colors that draw attention, like the above red and yellow. Blues and greens tend to be more calming, which is nice in a busy trade show but won’t attract attention as much.

Make it Interactive

One of the best things you can do to bring people to your booth is to make it interactive. Set up a game or competition for visitors to try out your product or win branded prizes. Interactivity won’t just get people into the booth – it’ll make them want to stay awhile.

Contact Art of the Event In Massachusetts

Designing a great booth for a trade show could make all the difference in the business you receive, so take some time to try out some of the tips above. If you need some more personalized guidance, get in touch with the experts at Art of the Event for professional assistance. Give us a call today at 781-670-9292.

Stand Out from the Crowd with a Custom Trade Show Booth

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Trade shows provide a unique opportunity to boost your brand’s visibility, generate leads and create valuable industry and client connections Getting noticed at events saves you money and significantly benefits your business in the long run. A 2018 SpinGo data compilation showed that face-to-face meetings at trade shows are cheaper than in the office and that 77% of executive decision makers found at least one new supplier at the last show they attended. If your company hasn’t had a chance to exhibit at a trade show before, now is a great time to start!

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From the planner’s perspective, there’s no room for a mistake – every detail needs to be accounted for months before an event takes place. For the design team, the biggest question is how to make your trade show booth stand out from the competition?

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The great thing about trade show booths is that there’s always room for creativity. Custom booths are popular because they allow your company’s personality to shine, while also serving as a one-of-a-kind exhibit solution. When designing your custom booth, consider your brand aesthetic, target customers, and how they will interact with space. Use modular walls and a layered display to bring height and dimension to your space at any trade show.

 

The other key to making your mark the exhibit floor? Branding, branding, branding! Custom graphics and branding are a crucial part of your trade show booth design. Use bright colors and high-impact visuals to promote your brand and clearly display your company’s message to ensure that everyone who walks by, walks in.

 

Never underestimate the importance of proper lighting. Lighting can be a low cost and high impact way to accentuate key features, such as product displays and promo materials. Consider in-booth media for more interactivity and custom flooring for a fully immersive experience.

 

Be an observer! Take notes of the most impactful trade show booths you’ve seen before: what made them stick out? Whether it was the captivating demonstrations, the interactive elements, or out of the box graphics – be creative and think what original features can apply to your design.    

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Share your goals and ideas with our award-winning team of planners and designers at Art of the Event, and we can create and execute the perfect design solution for your trade show booth.

Top 5 Tips: Make Your Tradeshow Booth Stand Out

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When hosting a booth at any type of tradeshow, you want to stand out from the rest – think outside the box! To create buzz around your area, make your booth arrangement and design unique. Think about creative ways to drive the people you want to meet over to you.

Here are our Top 5 Tips on how to run a successful trade show booth:

  1. AOTE tradeshow boothDEVELOP A THEME: Developing a theme is the first thing that should be taken care of. The theme sets your stage. It needs to reflect your business, communicate your brand clearly, and relate to what you are offering customers at this show. Think about your brand and your trade show initiatives- how can your booth communicate both in an interesting, comprehensive and visual way?
  2. COMPETITIVE ADVANTAGE: Incorporating digital graphics is a great competitive advantage we highly recommend. Displaying a clear message by branding booth accessories and videos of your product in action will attract attendees to your booth. Audiences love short-format, digestible content such as image slideshows and user testimony.  
  3. BE INVITING: Create an inviting booth where attendees will want to stay and converse with your reps.  Cozy seating areas are always popular and charging stations fulfill attendee needs. With all of the walking and picture taking tradeshow attendees are doing, be the spot they can take a break at and recharge. Brand your charging stations and welcome them to relax with you for a few minutes.
  4. BE REFRESHING: Offering guests refreshments or a bit of pampering can increase your ROI.  Coffee stations, mini massage stations, and free headshot offerings can help pull in visitors. They won’t forget the brand that took the time to take care of them.
  5. GIVE THEM SPACE: Be prepared for meetings at the trade show by creating a private space like a small lounge in your booth area.   If you have a larger booth, consider creating a VIP area where those sought after attendees can enjoy lockers, treats, and extra attention! More consumers are likely to commit when they feel like they are cared about as an individual.

Our expert event producers and craftsmen create unique tradeshow booths and activities for a variety of industries! Art of the Event offers tradeshow décor and design pieces, we also provide tradeshow and event management. If you are interested in our services, contact us at 781.670.9292 for more information!


 

Call Now: 781-670-9292!

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