Creative Ideas for Your Next Trade Show Display

Showcasing your goods at an exhibition is not something that happens every day. So, when the opportunity presents itself, you must fully leverage it. Your objective in displaying your products is to get people to patronize you. Considering the number of sellers with the same products as yours, you need to stand out uniquely. We have come up with innovative ideas to help you attract customers.
Below are the things you should do:

Demonstration call Attention

Don’t just keep those products on your stand without showing people how it works. An interactive display is a marketing strategy that attracts buyers. It differentiates your business from other sellers in the trade show. It would be best if you never got tired of demonstrating. Research showed that product demos call buyers’ attention, especially on the internet.

Branding is Essential

In today’s business environment, branding helps pass authentic messages to prospective customers. It lets people know that they can trust your products. If you will be attending a trade exhibition, it is essential to have your business branded. It is not just about having a logo. You need a unique theme that creates an accommodating booth for anyone who will patronize you.

Stay within Close range of Buyers

Your booth presentation matters a lot. Trying to convince a prospect from a distance is not an effective way to get them to buy what you sell. If you must assemble your table, do it in a way that allows you to stay within close range of passersby. The physical separation will limit your opportunity to connect with your target audience. Your table should not be between you and the buyers to connect with them emotionally.

Offer Discount and Promos

Buyers’ purchasing intention usually increases when they see sellers offering discounts on some of their products. The excitement on people’s faces knowing they can get more at a discounted rate is key to getting more patronage. Offering a discount should not affect your profit if well planned. You might need to learn discounting strategies for everyone to be better off during the exhibition.

Offer Giveaways

Gifts are another thing that entices people. It does not have to be your products. It could be something people cherish that won’t affect your profit. An example of giveaway items is branded water bottles. It works like a magnet to generate leads for your business, and it can boost your sales beyond your expectation.

Let Art of the Event Assist

If you’re looking for assistance in making your trade show booth pop, contact the experts at Art of the Event! We have years of experience in all things event planning as well as creating some of the most beautiful and engaging trade show booths. Contact us today! 781-670-9292

How To Make Your Trade Show Booth Approachable

When you’re at a trade show, one of your main objectives is to promote your business. However, it’s also important to make sure that potential customers feel comfortable walking up to your booth. Here are a few tips to help make your booth more approachable:

Make a plan – figure out what you want your booth to accomplish

When planning your trade show booth, it is important to think about what you want to accomplish. Do you want to generate leads? Sell products? Increase brand awareness? Once you have a clear idea of your goals, you can start to plan how to make your booth more approachable.

Use bright colors and interesting designs to attract attention

One of the best ways to make your booth more approachable is to use bright colors and interesting designs. This will help to attract attention and make people curious about your booth. Also, make sure it is well-lit as this will make the colors even more attractive and will help people to see your booth from a distance and make it more inviting.

Keep your booth clutter-free and organized

Another way to make your booth more approachable is to keep it clutter-free and organized. This will help people to feel more comfortable coming up to your booth, as they won’t feel like they’re intruding or in the way. It also makes it easier for people to find what they’re looking for, whether it’s information about your product or service, or a specific item that they’re interested in.

Have someone manning the booth at all times

If you have a large booth, it’s important to make sure that you have enough staff on hand to help people. This will help to make your booth more approachable, as people will feel like they can come up and ask questions without feeling like they’re interrupting. If you have a smaller booth, it’s still important to have someone manning the booth at all times, as this will help to give the impression that you’re available and ready to help.

Offer freebies or discounts to people who stop by your booth

People love freebies, so offering something for free is a great way to make your booth more approachable. It doesn’t have to be anything big, something like a pen or a keychain with your company logo is enough to entice people to come over. You could also offer a discount on your products or services, or enter people into a draw to win a prize.

Contact Art of the Event

You want to make sure your trade show booth is effective so that you can attract attention and increase traffic to your booth. Art of the Event can help you with all of these things so that you can make the most out of your next trade show appearance. Contact us today for more information! 781-670-9292

5 Benefits of Hybrid Events

There’s a new type of event on the scene, and it’s taking the world by storm. Hybrid events combine the best of online and offline experiences, giving attendees a unique opportunity to connect with each other and learn in a variety of ways. Here are five benefits of throwing a hybrid event.

Cost savings

In today’s economy, businesses are looking for ways to save money wherever possible. One way to cut costs is by hosting hybrid events.
A hybrid event is a conference or meeting that is partially conducted in person and partially online. By using this format, businesses can save on travel expenses, venue rental fees, and other associated costs.

Increased attendee engagement

By incorporating different types of events, you can keep attendees more engaged and interested. Hybrid events also offer the benefit of flexibility, as they can be adapted to accommodate different sized groups and schedules.
Hybrid events allow you to reach a wider audience, as they can be streamed online or recorded for later viewing. This means that even if attendees are unable to attend the event in person, they can still experience the event through the use of technology.

Easier planning

As any event planner knows, organizing a successful event can be a daunting task. There are countless details to take care of, from finding the perfect venue to create an inviting atmosphere to choosing the right food and beverage options. And that’s not even taking into account the logistics of coordinating all the different elements.
With a hybrid event, many of these decisions are made for you. Instead of having to plan multiple separate events, you can simply focus on choosing the right hybrid event platform and then leave the rest up to the experts. This not only saves you a considerable amount of time and effort, but it also makes it more likely that your event will be a success.

Greater flexibility

Hybrid events offer greater flexibility than traditional events, as they can be tailored to meet the specific needs of your audience. For example, if you want to reach a global audience, you can include both an in-person and an online component to your event.
Or, if you want to provide a more intimate experience for your attendees, you can use a hybrid event to create a smaller, more intimate setting.

More opportunities for networking

Hybrid events also offer the opportunity to connect with a wider range of people, as you can invite people from all over the world to attend your event online.
And, because hybrid events are not limited by geographical boundaries, they can be held at any time of day or night. This increases opportunities for attendees around the world to network without jet lag!

Event Planning Professionals

If you’re looking for a more cost-effective and engaging way to host an event, a hybrid event could be the answer. With Art of the Event’s help, you can plan and execute a hybrid event that is sure to please your attendees. Contact us today to learn more! 781-670-9292

Logistical Tips For Planning an Event in A Private Home

Hosting an event in your home can be a great way to save money, but it also comes with its own set of logistical challenges. Here are some tips for planning an event in a private home.

Plan far in advance – the more time you have, the better

The most important thing to keep in mind is that you should always plan far in advance.
The more time you have to plan, the better. This will give you time to deal with any potential problems that may arise. Make sure to communicate with your guests well in advance. Send out invitations early and make sure to follow up with a reminder closer to the event date.
Remember, sometimes things just don’t go according to plan, so it’s important to be flexible and have a backup plan.

Create a budget and stick to it

This will help you avoid overspending on unnecessary items and help ensure that your event is successful. There are a few key things to keep in mind when creating your budget.
1. Be realistic about what you can afford to spend.
2. Consider all of the potential costs associated with your event, including venue rental, food and beverage, decorations, and entertainment.
3. Ask for discounts from vendors and suppliers whenever possible.

By following these tips, you can create a budget that will help make your event a success.

Make a list of all the supplies you will need

No matter what project you’re undertaking, it’s always important to be prepared. That’s why, before you start, it’s a good idea to make a list of all the supplies you’ll need. That way, you can order them ahead of time and avoid any last-minute scrambling.

Choose a date and time that works for most people involved

When planning an event in a private home, it’s important to choose a date and time that will work for most of the people involved. Of course, there will always be some unavoidable conflicts, but try to select a date and time that will allow the majority of people to attend.
Keep in mind that weekends are usually the best time for events, as most people are off from work and school.

Hire Event Planning Professionals

By following these tips and using Art of the Event’s event planning services, you can rest assured that your next event will be a smashing success. With the proper preparation and execution, your guests will be talking about your party for months (or years!) to come. Planning an event in a private home can seem daunting, but with the right tools, it can be easy and fun. So what are you waiting for? Contact us today! 781-670-9292

How to Pull Off a Successful Corporate Event

Corporate events are glamorous and tasteful but they are not so easy to organize. Bringing everyone to cooperate and contributing to the success of the event is one of the challenges you might face if you planning one. But this does not mean it’s impossible to pull off a successful corporate event.
Do you have to organize a corporate event soon but don’t know how to go about it? Read on to learn the basic things to consider to make your corporate event a huge success.

4 Practical Ways to Make Your Corporate Event a Success

If you have a corporate event nearby, here are 4 tips that will make it turn out successful:

Start Planning Early

Whenever you want to organize a corporate event, it is essential that you begin your planning and preparation early. There is nothing like “too early.”
Making plans early helps you cover every aspect of the event to the minutest detail.
If you are planning a large corporate event, you can begin the planning four to seven months in advance. In contrast, when planning a small event, you should start planning at least two months prior.
Make sure that all the contracts for vendors are completed at least three weeks before your event.

Establish Your Goals

Writing down the goals for your corporate event can go a long way. Popular goals for corporate events are educating, appreciating, introducing new products or people, celebrating milestones, celebrating significant accomplishments, infusing changes in behaviors, etc.
The goals you have for your corporate event will determine the plans you have to make. When you have listed the goals you want to achieve, then planning becomes easier because you know what to work towards.
To achieve maximum ROI from the event, the set goals for the event should tally with the general company’s goal.

Organize Engaging Activities for Your Audience

Corporate events can be a tad boring, but luckily for you, there are ways to spice it up. Indulging your attendees with engaging activities will keep them interested and focused on the event.
If you can pull it off, organize activities that your attendees can partake in physically. Physical activities are a great way to get the point across, and they leave long-lasting impacts. As much as you can, try to get the audience to leave their seats.

Have an Exciting but Relevant Theme

Another way you can make your corporate event creative, and fun is by including an exciting theme. This will entice the attendees and make them curious about what the event holds.
Having a good theme goes beyond just making an event fun; it brings a sort of unification to the event. It makes everyone feel like they belong there.

Contact Art of the Event

Sure, there are many other things you can do to make your corporate event a success, but the tips above will go a long way. If you’re still unsure of what to do, contact Art of the Event. They are professionals dedicated to organizing and helping with corporate events. Give us a call today! 781-670-9292

Welcoming Employees Back to the Office Event Ideas

The office is like another family for employees, and it’s lovely to make them feel missed after a break. Welcoming your employees back to the office in a creative, fun way is a great way to boost their excitement and zeal to work. Readjusting back to the office life is not easy, because it’s stressful. But when you do something special for your employees on the first day, it can go a long way.
Below is some nice back to the office event ideas that your workers will thoroughly enjoy.

Have Small Personalized Gifts Ready for Them

Coming back to work and meeting a personalized gift is a great way to begin a new working session.
This act shows your employee that you genuinely care about them and appreciate what they do for the company. The gifts don’t have to be very expensive, just thoughtful and appreciative.

Organize a Meet and Greet

Organizing a meet and greet is a great way to welcome your workforce back to work. This gives employees a chance to get familiar with themselves and meet new staff. It is also a way of improving teamwork in the company because if everyone is united, there will be more productivity.
Permit Employees More Time to Interact
When your workers return to the office after a break, you could give them extra time for a week or two to socialize. The first two weeks don’t have to be “all business” as usual.
Giving your employees a breather helps them to ease back into the work seamlessly. It can be a tad difficult going back to “all business” after spending days away from the office.

Organize Team Building Activities

This is one of the best ways to welcome your workers back to the office. Team building activities like an office scavenger hunt or an escape room are a great way to boost resilience in the workplace.
Team building activities show the workers the importance of teamwork. They also create a pleasant environment while still allowing you to review your company’s regulations and policies.
Fun aside, these activities help sharpen the minds of employees because they involve quick thinking, critical thinking, agility, and wit. These characteristics are skills every good employee should possess.

Perform Surveys

Surveys are a great way to welcome employees back and show them that their opinions are relevant. Surveys allow employees to provide honest feedback about the company. They are also helpful to the employer because it’s good to get ideas from employees to know what can be improved on.

Utilize Art of the Event in the Greater Boston Area

There are many more ways to welcome your employees back to the office, but the ones listed above will give positive results. If you need help planning and executive awesome welcome back ideas, Art of the Event has got you covered. Contact us today for all your event planning needs! 781-670-9292

How To Transform Your Backyard Into Your Dream Wedding Venue

Weddings are a special day for sure and where the wedding takes place is a part of that. Many famous and extravagant weddings have taken place in personal backyards. Today it is even more acceptable for a wedding and reception to be in someone connected to the wedding’s backyard. Having a backyard wedding can be wonderful, intimate, and personal. There are a few things to consider to ensure that your backyard wedding is perfect.


The wedding date is important not only to the couple but to the success and them of the wedding. It may be hard to have a Hawaiian theme wedding if it’s flurrying outside. The date will dictate what the weather will be like and how convenient it is for people to attend. Today many people have more flexibility as more people are working from home. Weekday weddings are acceptable.

Plan The Space

The backyard can hold both the ceremony and reception. The key to this is separating the two into different areas if possible. This separation will make the ceremony and reception feel more individually unique and can separately be more personalized. When designing, it is also important to try to account for the number of people and a good flow of traffic to prevent bunching. Have the area move from big to small as the night progresses. This smaller reception will help make a more intimate and controlled setting and will make better use of the backyard area, even if small.

Design It

The wedding should have a theme and look chosen by the bride and groom. This personalized look can be accomplished using seasonal colors or unique decor. When selecting the area’s look, be sure to test the lighting for the time of day the wedding will take place. It is essential to see what the designs will look like on the day of the event. These designs and areas will be a part of the pictures, so planning the lighting ahead of time is important.


Make a plan ahead of time for how to address the ground during the wedding. A dance floor may be needed or some other surface for people to stand on. A muddy wedding reception is a dangerous mess. A dance floor can provide a safe surface and focus people into a specific area for congregation and dancing. If there will be soft or earthy ground in parts of the reception, it is best to advise guests ahead to plan for alternate footwear. Cheap flip-flops can be provided as a part of the reception to address this issue proactively and in a fun way.


All the wedding details can be customized by the couple in a backyard ceremony and reception. This means that everything being used should be chosen and have some meaning or purpose for the bride and groom. Formality is entirely in the hands of the couple. Formal can be traded in for a more personalized experience, such as using unique previously owned drinkware or newly gifted china during the reception.

Be Prepared

The weather can become a factor in backyard weddings. Therefore planning and ensuring that it won’t ruin the plans is necessary. Having a large standby tent on hand in case of rain is a smart practice. Tents can be adorned with decor ahead of time so that if put to use, they will blend right in and look better in photos. Ponchos or umbrellas can also be purchased beforehand and stored in case of rain to ensure the party can continue and clothes don’t get ruined.

Leave It To The Professionals in New England

Knowing what to do ahead of time for unique situations like a backyard wedding can make all the difference. Contact Art of the Event for more expert tips and inspiring ideas for your wedding or event. We can also assist with planning and transforming your backyard for your dream wedding. Call us today 781-670-9292

Why You Need A Lounge Area At Your Wedding Reception

Weddings come in all shapes and sizes. The reception is often where the bride and groom’s style can shine. The reception is where everyone relaxes and celebrates the couple’s new union and their families. This personalized impression is why the reception is critical and takes so much planning to get right. Whether the reception is at a public park or in the backyard, the furniture is crucial. The furniture at the wedding reception makes the lounge area where everyone has the opportunity to have a great time.

The Furniture Matters

While the venue sets the location and stage for your wedding, its furniture stylizes it. The decor in the venue can be anything the couple chooses. The furniture is a significant creative aspect of this design. The furniture can transform a space into a comfortable or formal area. Some venues may even come with some furniture included, like an oversized couch. Still, that couch can be accentuated with an added table or rug to tie the whole area together.

Designing Your Lounge

The lounge that you create depends on the furniture you choose. The parameters of the wedding help dictate the furniture choices. Is the wedding formal or Hawaiian shirt casual? Is it a large group or an intimate party? Using these factors as guidelines, anything within them is possible for furniture. The color, style, and amount can all be adjusted to make the reception areas into whatever you envision. It is best to choose a style that matches the wedding theme overall and select a variety of lounge furniture that best fits it.

Bring It All Together

Wedding furniture should also be functional. Although a sizable elegant couch may be necessary for seating, it may also look out of place in a park setting. This awkwardness can be easily remedied by adding the proper rug to create a cozy but elegant seating area centered around the couch.


Using hand-picked furniture, any area can be made into something more unique and personal. A reasonably formal or bland-colored venue can become a whimsical party area using brightly colored chairs. A plain outdoor field can become a magical garden with adornments such as vintage birdcages or elegant candle holders. Lighting can also be used to add to a space. String lights can turn an area outside a barn into a romantic lounge or an exciting dance area.

Rent It

Wedding furniture for the reception is expensive. It also doesn’t make sense to buy furniture for a one-time occasion that may get ruined depending on the weather or party. That’s why Art of the Event offer rental wedding reception furniture. They have various options, including styles and colors that can create any wedding reception look. They even offer rental lights and unique decor light vintage books to ensure the recipient has the look and feel you imagine. Contact us today to rent lounge furniture for your reception or help with planning and design. Give us a call at 781-670-9292

2022 Wedding Trends

Weddings have changed more than ever in recent years. While there are a few factors involved in how trends develop, the most significant change in the wedding world has been the presence of the pandemic. As a result of social distancing and other requirements for proper COVID-19 etiquette, several changes have stuck around in the last couple of years. Other trends are unrelated to the pandemic but can provide some creative insight into your 2022 wedding.

Backyard Venues

Although backyard weddings became something of a necessity throughout the pandemic, it seems the trend may be sticking around. Both the ceremony and the reception can be held in the same location, offering hosts and guests a smooth transition from wedding to party. The backyard venue is cost-saving and allows people to go mask-free in the open air, given space is readily available for proper distancing.

Vintage Jewelry

Both vintage and faux-vintage rings are trendy in 2022. There’s something about a reminder for simpler times that adds to the ambiance of a vintage piece of jewelry. This year, get ready to see gorgeous, antique-styled engagement rings and wedding sets.

Weekday Wedding Date

Many couples have been opting for a weekday wedding in a (successful) effort to cut costs. Venues are far less costly on a weekday than a weekend. While it may be difficult to arrange a weekday wedding where all of your friends and family can attend, a smaller wedding on a weekday is often possible and worth the savings.


Electronic wedding invites and save-the-dates mostly started because of the need to change dates in 2020 and 2021. The pandemic created a demand for wedding plans to be easily altered. Now, in 2022, e-invites are sticking around. There are many ways to create them, both free and paid. Another benefit is the impact a virtual invite will have on the environment compared to paper copies.

Short Wedding Dresses

Long wedding dresses were once the only wedding dresses. While traditional styles still exist, so do short dresses, known as the little white dress. The little white wedding dress grants brides the ability to go from wedding ceremony to wedding reception without issue. Say the vows and hit the dance floor in the same dress.

Unique Table Layouts

With a need to distance tables from one another, 2022 weddings will continue to see unique layouts. Venues have had to get creative in setting up tables to allow people from different households to be separated. While that may not be necessary for the 2022 wedding season, the creativity involved in the process is expected to carry over, and unique setups are sure to intrigue guests.

Flower Preservation

Although brides tend to throw their bouquets or keep a single flower for memory’s sake, brides are now saving entire bouquets with flower preservation. Varying methods are becoming more and more popular for saving flowers associated with great memories.

Wedding Planning in New England

Planning all of the intricate details of a wedding is a whole job in itself. Fortunately, Art of the Event is a professional ready to help you and your upcoming wedding. Let the stress of planning go and let us walk you through the process. Contact us today! 781-670-9292

Creative Ways to Use Fabric at Your Wedding

A successful wedding and reception can require attention to detail in the planning component. Finding the perfect theme, décor, dress, and many other aspects is part of wedding planning. Another element of weddings is finding various ways to use a single material. In cutting costs, it can be beneficial to buy one item in bulk and find multiple ways to put it to work. If you have purchased a large amount of fabric for your wedding at a great price, you can use all of it!


It may seem old-fashioned or obvious but choosing the fabric for your wedding party dresses and tuxes grants you the ability to be in complete control. You can design the exact look you want for your wedding without spending the time to find what you have pictured. An excellent designer can use the perfect fabric to get the match and look you are going for, from the bride’s dress to the ring bearer’s little tux.


Although a fabric shelter won’t keep out any rain, it can be a great hideaway from the sun at a summer outdoor wedding. The proper use of fabric as a shelter can appear classier than an umbrella but serve the same purpose. Consider creating a canopy or teepee as a shelter for a quaint outdoor sitting area or to house the beverages. A cute shelter can really make an impact on an outdoor wedding.


Whether you use a fabric backdrop for the ceremony or a photo station during the reception, it can offer something elegant and appeal to the eye. A single fabric or an intelligent mix of a few can be a great way to break up monotonous décor in some settings. Think about what kind of backdrop you want to achieve – a fun photo booth type of backdrop would likely need a different fabric style than an elegant backdrop behind the wedding cake.


Creative minds can achieve great things with some fabric. Wedding décor can include the following ideas:
Bows on chairs
Table runners
Fabric flowers
Curtains or drapes
Fabric planters or pots

Creating the perfect wedding décor from fabrics can be challenging and fun for the right people. A crafty individual can create beautiful wedding favors using fabrics. Getting creative is ideal for the most innovative and unique wedding experience.

Get Fabric Help from Art of the Event

With the vast array of fabrics available, the process of choosing can get complex. Fabrics come in various colors, patterns, textures, and more. Art of the Event understands the complicated nature of the fabric and is prepared to help. Reach out to us for the ultimate guidance on your wedding fabric needs. Fill out a contact form or give us a call today at 781-670-9292

How To Incorporate a Flower Wall at Any Type of Event

Flower walls are an affordable and visually attractive way to make any event uniquely outstanding. With a little creativity and help, you can incorporate a flower wall at any type of event successfully.

The following ideas are great ways to use this financially savvy decorative wall at your next event.

Flower Walls Create Beautiful Photos

Flower walls create beautiful backdrops for photos at any event and special occasion. This affordable decorative wall can be customized to match your unique or the color scheme of the event. You can also choose from a variety of flowers that match the vibe of the event and capture all of the attention.

Flower Wall Backdrops Can Be Used for Photos at:

– Weddings
– Bridal Showers
– Showers
– Graduation Parties
– School Dances
– Birthday Parties.

Another unique and creative option is to incorporate a flower wall for your marriage proposal. What sweeter way to capture the moment that your special someone says yes?

Decorative Backdrop

Flower walls can also be used to showcase special tables or items at any event. Place a flower wall behind a table of appetizers, desserts, or a buffet.

You can also use this decorative piece to draw attention to your beauty products, or other items your want to market, including your business’s service card.

Colorful Fun

Implementing a flower wall doesn’t have to be complicated or have a serious purpose. A flower wall is bright, fun, and colorful. Simply having one at your event will brighten the atmosphere and create positive energy throughout the party.

Other Event Ideas Include Flower Walls for:
– Patient Recovery Celebrations
– Family Reunions
– Military Homecoming
– Promotion Parties

The options are endless for how to use your flower wall. This affordable decorative piece is a great way to make your event the event of the year.

Amp Up Your Design

There are several flower wall concepts that stand out among hosts and are loved by attendees. Try these ideas fun and creative ideas for your next flower wall.

Fun, Playful Event: Tropical Flowers

A bright bold mix of tropical flowers adds a burst of color to any event. Complete the tropical theme by serving beverages in bright-colored cocktail glasses and multi-colored lighting.

Elegant Event: White Roses

White roses are the perfect touch to any elegant and magical event or ceremony. Complete this display with fine white tablecloths and high-scale dinnerware.

Sweet Treats: Pink Flower Wall

Pink roses are the perfect backdrop to a table of sweet treats. Pair this design with pink-iced cupcakes or cookies and a light-colored tablecloth.

Professional Flower Wall Arrangements in Boston

Let the professionals at Art of the Event help you choose the flowers and color scheme for your next event. Reach out today to learn more about our beautiful floral arrangements and how they could take your event to the next level. 781-670-9292

How to Include Branding at Corporate Events

Corporate events are an opportunity to gather employees, current customers, and prospective clients together. You can use this publicity to your branding advantage. You must be cautious to do so subtly, without annoying, or pushing away potential clients.
It is possible to use corporate events as an opportunity to showcase public relations, increase consumer engagement, and improve your brand image.
It can take be hard work to include branding at corporate events but is possible with a little creative planning. The following informational guide was developed to help organizations showcase their brand effectively at events while keeping attendees happy.

Branding on Corporate Gifts

Those attending your event will love the free gifts they receive just for showing up. Use this opportunity to showcase your brand logo. Choose a unique gift that will be well-received and used by attendees.
Ideas Could Include:

– Bluetooth Earbuds
– Speakers
– Water Bottles
– Thermos
– Lunch Boxes

Be sure to prepare enough of these gifts for everyone who will be attending the event to avoid this tactic backfiring.

Incorporate Your Company Logo

There are clever ways to incorporate your company’s logo throughout an event that isn’t obnoxious. You can put your logo on banners and gifts but should then find subtle ways to incorporate it into your theme.
Unique ways to incorporate your logo could include:

– Try coordinating the colors of your drapes and tablecloths with your logo colors.
– Use your products to create unique centerpieces or floral arrangements.
– Use company logo colors in your food color design.
– Add your logo on dessert plates.
– Invest in branded utensils or glassware.

You can also create a party theme based on the unique products or services that your organization markets. Themes can be a fun way to engage prospective clients and current employees. Notify attendees of the theme so that they can dress accordingly and implement the theme throughout all of your design elements.

Photo Op Zones

You can designate areas at your event as photo-opportunity zones. Those attending your event will love to take pictures in these areas and likely share them on social media. Be sure you have developed a hashtag for the name of your event to increase the likelihood that your organization will be tagged.

Create an Event Game

Create a game to be played during your event and develop a hashtag for the game. Share #(game name) on social media, along with relevant prizes, before your event is set to take place. Then, during the event, give bonus points to teams and/or individuals who take a pic in the photo op area the hashtag. Double win.

Event Branding in Boston & New England

Reach out to the branding professionals at Art of the Event for help branding at your next corporate event. Art of the Event is a leader in effective, high-quality branding services for a wide range of industries. Contact us today for a full list of our extensive services! 781-670-9292

Production Services You Need At Your Next Event

Planning an amazing event takes a lot of time and know-how. Unsteady of trying to do it all yourself, consider taking advantage of the services of a professional event production company. They’ll make sure everything is set up correctly and that the event goes smoothly. If you’re considering hiring a production company, here are a few production services you may need at your next event.

Venue Sourcing

You need to hold your party somewhere, but finding the perfect venue can be a big job. An event production company will be able to take the task off your hand and reserve your ideal location. As a company, they serve as event experts, so they’ll know of all the best venues around and likely have established contact with most of them. A professional relationship between the venue and production company will make booking easy. Plus, the company will take care of all the details that you may not have thought of, like transportation for guests, room booking, and other services. They’ll also be able to negotiate contracts that work for everyone.

Event Coordination and Management

Aside from venue booking, a production service will also serve as an event coordinator and manager. They’ll make sure that the event is ready to go on time and executed perfectly. Company employees will be designated to manage guests, vendors, rentals, insurance, equipment and more. That means all you have to do is enjoy the event while everything is taken care of for you.


One of the most common services a production company will offer is audio/visual. This includes sound and video systems, screens, projectors, music and more. Opting for a professional service means that you’ll get access to the best lighting and sound equipment without having to spend thousands on it yourself.
The event production company should work closely with the venue to ensure that they can accommodate equipment safely. They should also ensure that all safety regulations are followed closely to adhere to the venue’s standards.


One service many event planners opt to include is videography. An event production company will generally have an in-house photographer and/or videographer to record the event. As with audio/visual services, professional production company video and photography equipment will be incredibly high-quality.
The company may also offer live streaming/broadcast video options if the event is to be streamed.

Design and Staging

One thing that makes an event stand out is attractive design and staging. Whether your event is formal and will include centerpieces and wine glasses or is a conference-style lecture, your production company team will help you create the ambiance you need with decor, props, creative lighting, and more.

Contact Art of the Event

If you’re planning an event, make sure you know which services you need. Still not sure? Contact the event experts at Art of the Event in Boston for professional guidance and assistance to make sure your next event goes off without a hitch. Give us a call today at 781-670-9292

Design Tips for Trade Show Booths

Trade show competition is fierce, and grabbing the attention of visitors means leveling up your booth. If you’re looking for new ways to show off your service or product and do a bit of industry networking, you might need to give your booth a bit of a renovation. Here are a few excellent design tips for trade show booths.

Focus on Brand Messaging

When people leave your booth, you want them to remember your company and what it has to offer. Focus on your brand and key messaging and reinforce it where possible. Your key messages should be easily visible, so keep them no lower than three feet up from the floor. Don’t try to pack too much information onto the walls of your limited space; instead, focus on brief messages in large lettering.
Make sure that your branding is consistent everywhere it appears. That means the logo, slogan, coloring, etc., need to be the same, whether they appear on the walls of the booth itself or the frisbees you’re giving away as a freebie.

Know The Zones

It’s true that most trade show booths don’t offer a ton of space, but that just means you have to make the most of what you do have. And for that, you need to know the zones of your booth. For example, the back wall is generally the most critical area in smaller booths. It has the largest usable and visible space for information, branding, and key messages. A larger booth will have more room for design. Check out the visibility from different angles and measure the areas to find which location should contain your primary messaging.

Leave Some Space

Don’t underestimate the power of negative space in a trade show booth. It can be tempting to fill the booth as much as possible to show off your product, but leaving some room for visitors to move freely will make them feel more comfortable.

Get Off-Topic

If you need some extra help getting attention on your booth, try setting up something unrelated in the center. Something funny, interesting, or strange will draw visitors to have a closer look and get to know your product when they arrive.

Focus on Color

How colors are used makes a significant impact on an overall ambiance. For example, restaurants commonly use the color red because it stimulates the appetite. Yellow is an attention-grabbing color, so you’ll see important signage in that color: caution tape, traffic signs, etc.
When choosing colors for your booth, look for warm, inviting colors that draw attention, like the above red and yellow. Blues and greens tend to be more calming, which is nice in a busy trade show but won’t attract attention as much.

Make it Interactive

One of the best things you can do to bring people to your booth is to make it interactive. Set up a game or competition for visitors to try out your product or win branded prizes. Interactivity won’t just get people into the booth – it’ll make them want to stay awhile.

Contact Art of the Event

Designing a great booth for a trade show could make all the difference in the business you receive, so take some time to try out some of the tips above. If you need some more personalized guidance, get in touch with the experts at Art of the Event for professional assistance. Give us a call today at 781-670-9292.

How Stage Design Can Impact Corporate Events

Stage management is one thing, but stage design is a whole different thing entirely. How you handle your stage design goes a long way in determining how much impact your event will have on your audience. With the right stage design, your audience members will leave mental pictures of how successfully the event turned out to be. They leave the event inspired and energized.
To have that kind of success with your event, you would likely want to find out how stage design can impact your event, right? Below are four elements that can give life to your circumstances.


Lighting is not just the word. Illumination is. Illuminating the whole space with brilliant lights can change the event space from a bland environment to a completely different area. Professional lighting can alter the mood of the audience. It can also heighten the spirit of the audience when used effectively. Switching between brilliant lights when introducing influential personalities or vital information can help trigger the retentive memories of the audience. Professional lightning makes the event a memorable one.


Visuals play a significant role in leading the audience. It keeps their mind preoccupied as they stay engaged. Visual aids such as animations, high-impact videos, and 3D projections help to present boring information in illustrious and captivating ways. It helps to sustain your audience’s attention. Stage backdrops, LED walls, and projection stages can also help to communicate your message but leave a lasting impression of your brand in the minds of members of your audience.

Space location and management

Stage design can be tasking because it entails working with limited options to achieve the best results possible. Choosing an excellent location for your event and a nice area for your stage helps to direct your audience. Transforming the stage into a unique space helps to enhance the appearance of the brand you wish to promote. It also complements the speakers and contributes to the quality of presentations done on the stage.

Backdrop and banners

This is the new marketing skill in corporate events. Instead of having humans navigate through the difficulty of language, a digital stage banner strategically placed on the stage can engagingly do the marketing. It can perform better by presenting multimedia content in an informative and exciting way.

Wide screens may also be used. They are highly effective for extensive-stage management. These banners and backdrops do not only help to inform your audience. They notify the audience with a highly immersive effect that leaves images in the minds of attendees.

Event Planning in Boston

Stage design is to corporate events, what blood is to the human body. This is why you need Art of the Event to help your corporate event with a stage that breathes. With our wealth of experience in managing stages for maximum impact, Art of the Event can help you make that event a lasting memory. Let us transform that bland space into a different planet for you! Contact us today by giving us a call at 781-670-9292.

What Do Destination Management Companies Do?

What is a destination management company? What is it that such an entity does? More commonly called DMC, this is a specialized company that offers specific professional travel services. In simple terms, some refer to it as a travel agency, but that’s a simplification of what a DMC is. If you’ve never heard of a DMC before or aren’t quite sure what they do, here you’ll get the opportunity to learn about this business. What do destination management companies do? Let’s attempt to answer that question.

What is a Destination Management Company?

A destination management company or DMC is a third-party company that an individual or group hires for their professional services in planning and implementing out-of-town event programs and activities, services, resources, and expertise. A DMC is valued for its extensive knowledge of the local area, professional relationships with local entities, and local resources that clients can depend on to get their activity, event, or project accomplished.


Who Seek The Services of a DMC?

A DMC can be hired by an individual, corporation, or event planner whose event will take place outside. The reason for hiring a DMC, which can be seen as a local expert planner includes knowing the best facilities, services, and businesses that can match your needs and budget; their understanding of local cultural norms, knowing where to find the best entertainment-specific and food-specific spots, and the top routes to get to particular locations/destination in the locale where you intend on visiting. 


Specifics of What a DMC Does

As a specialized consultant, DMC provides services that are related to all aspects of out-of-town event/activity planning. Services that the DMC offers include:

  • Program Design: Covers venue selection and booking, organizing event activities and projects, and decor could also be included.
  • Logistics Management: Involves creating an event timeline and schedule, transportation coordination, guest arrivals, and departures coordination may be a part of the package.
  • Supplier Management: Includes selecting vendors and negotiating supplier prices for preferential rates
  • Accounting: Services cover auditing and vendor payment, and providing clients with a detailed accounting of the process

Other services may include corporate event planning, conference or meeting, hotel accommodations, and coordinating meals and local activities.  


Hiring a DMC in Boston

A DMC can do the heavy lifting for you when it comes to planning and coordinating an event. At Art of the Event, we can offer you a range of services that can help make your event a smooth and successful one. Contact us and let’s be the specialized consultant that will help make your event perfect! Give us a call at 781-670-9292 or fill out a contact form and we’ll get back to you as soon as possible. 

Tips for Hosting a Successful Virtual Event

The current reality is that many events, from business conferences to concerts, have been canceled from in-person and moved online. Virtual events are now commonplace and also important because of the intended goal behind them. The success of a virtual event is important to the host. How does one host a successful virtual event? Here are some useful tips that could help you with hosting your next virtual event.

Establish a Game Plan to Guide You

Before your virtual event can take form, you have to come up with a solid strategy. That begins with a clearly established goal and event concept. Start your planning early, whether the event is large or small. Think about the experience that you want your guests to have, how you want to present the event, be it live or on-demand, the time to put on the event, how you’ll promote it, etc. Put careful thought into what you want to achieve with your event and how you’ll go about it. Put your plan on paper first and let that be your guide.

Make Sure Your Timing is Perfect

Timing is everything no matter the event that you are hosting. Choosing the right date and time for your virtual event is crucial no matter the platform you’ll be using. A great turnout can make an event special, so do your homework and ensure that there are no other events that your potential guests may also be interested in attending on the date you have in mind. If your event will not only be for locals, keep time zone in mind and pick a time that works best for most guests. It’s a good idea to send out a poll on Facebook, for example, with the goal of identifying the preferred event date.

Put Effort into Promoting the event

The importance of promoting your virtual event cannot be understated. You need to have a great incentive that can draw attendees and be sure to highlight that incentive. If it’s a networking opportunity or a keynote speaker, the selling point should be efficiently promoted. Make use of the different platforms to share details regarding the event, like social media(Facebook, Instagram, Twitter) and email. A fun thing to do is an event countdown that you can create on your IG. Don’t forget to also hashtag the event. Facebook is a great platform to create an event page with all the detail. You want to keep reminding people that the event is happening, keeping them engaged with pre-event promotion. You not only want them to sign up but to also be present for the event as well. 

Foster and Encourage Engagement

What’s an event without some degree of engagement? Engagement will be a part of your virtual event if you foster and encourage it. There are a number of ways that you can encourage engagement, including creating mini-quizzes, live-tweeting and commentary, sending shout-outs, and spark conversation between attendees, taking questions, and incorporating surveys. It takes a lot of effort to keep an online audience engaged but it can be done. Keep the content interesting and exciting, and make use of interactive and fun features while live streaming.

Contact My Safe Meeting in Boston

For your next virtual event, let My Safe Meeting help you to make it a smashing success. We have the tools that you need to host an unforgettable online event. Don’t hesitate to contact us and let us help make your dream virtual event a reality. Give us a call at 978-267-1080 or fill out a contact form and we’ll get back to you as soon as possible. 

Covid Safe Summer (and Fall) Outings

Yes, you can throw a safe Summer (and Fall) Outing for your employees and their families!  It just takes some smart planning, good supplier choices, and extra care.  

Your most important ally is buy-in so begin by making sure you get it from all your stakeholders—your internal clients, your external partners, and your attendees.  Survey those stakeholders to get a bead on how they are feeling about getting together in person.  Ask them if they feel safe now.  If not now, when do they think they might feel safe, and what specific steps could you as a planner do to help?  Be sure to ask them what type of Outing they would prefer in this late Pandemic era.  

Once you’ve established buy-in, you should carefully consider and create your Duty of Care philosophy. This philosophy should be put into writing as this is the template by which you will keep all your stakeholders safe. A Duty of Care statement will communicate your company’s obligation to protect employees, travelers, and other participants from risks. These risks are typically related to injury, sickness, safety, security, health, and travel.  And in our current Covid 19 era, a clear and workable Duty of Care statement is more important than ever.  Write it, hone it, revisit it and, of course, make sure your internal client/s sign off on your most recent version before you distribute it.   

Now it’s time to reach out to your venue and other suppliers!  Your initial consultation with your suppliers will set the tone of your expectations and their responsibilities throughout the span of your planning through your event. Be sure to properly vet all your suppliers to make sure they too will respect your Duty of Care and will enthusiastically sign onto your company’s Covid safe guidelines. Make sure that each team leader is fully prepared to be responsible for their employees’ behavior and safety, too.

Reach out to an Event designer who knows how to plan your outdoor space so that it conforms to your social distancing guidelines.   As the Planner, you are required to adhere to local city and state requirements, but you are well within your rights to go beyond those measures.  For example:  If your local Board of Health requires three feet of space between attendees at the time of your event, you are free to widen that distance to make all your attendees feel safe.  

If existing space allows, having your outing on company premises allows you the most freedom— you can “rule your own roost” as you see fit.  If your team decides to book an outdoor space off-premise, make sure you get buy-in on your Duty of Care and ask your venue to communicate their existing internal safety guidelines and resources.   It’s a good idea to bring your entire team together for a socially distanced walk-through prior to your event to re-enforce the rules with your vendors and discuss alternative plans in case guidelines change as you get closer to your event date.

Along with your standard events team, you will also need a team to administer temperature checks, distribute the proper signage, double-check seating arrangements and regulate your group’s movements for proper distancing.  A Covid or Pandemic Officer’s assistance helps to ensure everyone is safe and, as importantly, everyone FEELS safe throughout your event.   Depending on the size of your outing, you may need to dedicate an entire Covid team to this effort.  Yes, you can use staff volunteers to assist your Covid Officer to reduce costs. 

Be sure to get all staff and crew names and contact information before your event date and use that list to check people in at your event set up for Contact Tracing purposes.  This is another task that can be handled by your Covid Officer if needed.  Bring all your event team’s leads together at the start of your event set up to review your Duty of Care and all of their responsibilities one more time.   Remember: your Duty of Care cannot be communicated too often!!

Your event Designer can arrange your outdoor space to set the tone for distancing by spacing furniture pieces appropriately and demarking walkways that allow free movement without crowding.  They can also help group families in their own “bubbles” by demarking areas for each group.  Picnic-style events are a wonderful option for this effort.  Put your stage in front and set up your families to the front and the sides with plenty of space in between.

There are many touchless options for your foodservice.  A simple boxed lunch works great for daytime casual outings.  If you want a more traditional buffet, you can call each group up separately and have them pick and choose the items they want— to be delivered when ready by your catering staff.  All buffet stations should be outfitted with sneeze guards so be sure your caterer or vendor offers them or rent them on your own.   And don’t forget that technology is your friend!  Apps can help guide your group’s touchless food service.  Your guests can order directly from an app that then signals them when their food is ready for pick up.

Brainstorm and research activities, games, and roving entertainment that doesn’t require close physical contact outside your group bubbles.    If you choose to bring in games requiring touch, make sure you have plenty of sanitizer on tap and someone available to wipe down equipment between groups. 

Consult with your MC or DJ to help you entertain safely.  He or she can lead group activities families can do in their own “bubbles” and s/he can also remind people to continue to play it safe as your event progresses.  

Speaking of playing it safe, it’s time to talk about alcohol.  If you are thinking of serving alcohol, be sure to carefully consider limits.   Too much alcohol decreases inhibitions and can increase risky behavior so while you want your group to have fun, you also want to make sure they are having fun responsibly!!   Set minimums on free drinks to avoid overconsumption. 

Your event’s lifetime is not over when the last attendee leaves.   Follow up with your event team leads and make sure no one has fallen ill after your event.  Notify attendees to contact you if they or anyone they have been close to displays symptoms or has tested positive for Covid 19.  If anyone does, immediately contact your Covid officer (if he or she is not the one doing the follow-ups) who will then take the proper steps needed to ensure the rest of your team and your attendees are kept safe!

With special attention paid to local guidelines and your event team’s unwavering commitment to a robust and workable Duty of Care philosophy, you and your team can enjoy summer and fall outings together once more.  If you are interested in learning more contact us at Art of the Event! Give us a call today at 781-670-9292. Cheers!!

The Future is Hybrid


There has been a nonstop bridging of the virtual and online world. The reality is that every day something new is in development while something has already made its way into our lives. Humans will always look for the “shortest way from point A to point B,” which paves the way for innovation.

However, we are not talking about some “techy” gadget or a new social media platform. In fact, we are talking about something that reflects the necessity of today’s modern tech-hungry world during the global pandemic.

Hybrid Events, what are they?

An event at a physical venue with online viewers leads to what many people may call a “hybrid” event. This simply entails an event organizer utilizing many tools and facilities at their disposal to make the event more accessible. Therefore, they allow the audience to access the event regardless of their location.

Benefits of Hybrid Events

Hybrid events offer a multitude of benefits over regular events, especially during the current days of the pandemic.  Here are some of the best advantages that they offer.

  • Travel Costs Reduction

Your audience might want to experience your event through the comfort of their house. Maybe because they are ill or due to some other health conditions, they cannot travel. Or perhaps, their corporate travel spending doesn’t allow them.

  • Vast Audience Reach

You can easily guess how this is possible, right? Well, this does not imply that you have to split your audience from in-person to online in a “half” manner. In fact, you can increase the number of your attendees, bringing more attention to the event.

  • Engagement Opportunities

The plethora of features available as an online attendee is of paramount importance. Collecting polls, distributing questionnaires, and receiving feedback with comments becomes very easy for the event hosts.

  • Natural and Environmental Concerns

This is an essential point for hybrid events. As the attendees of a hybrid event may increase, the travel costs and pollution from it may not. The increasing online presence also makes hosting an event a limited number of in-person audience members easier.

Misconceptions about Hybrid Events

Do not consider every live streaming from any platform of the internet as a “hybrid event.” Furthermore, it is critical to realize that the priorities of the in-person and online audience should not vary. That is, you should consider all the attendees equally valuable.

Contact Art of the Event in Boston

Do not stop yourself from hosting a hybrid event. Even if you have not heard of it or organized one before, there are ways to go around it. During this global pandemic (COVID-19), it might be the right time to utilize the potential benefits of hybrid events. You not only get to keep your existing customers but gain more as well.

Contact Art of the Event and let us help you organize a wonderful and successful hybrid event for your organization. Give us a call now at 978-670-9292 for further service inquiries.

The Hub and Spoke Method for Larger Events

As we all know, COVID-19 has had a huge impact on the event industry. The industry as we know it is no longer—at least for now. However, this doesn’t mean we can’t reinvent and change it for the better! While the last year has been tough, it has led us to explore different approaches to recreate the results that live gatherings offer. 

In order to successfully plan large events during this time, it’s important to utilize both digital and live tools to add real value to our events. Over the next few years, even if planners put together the most amazing events, there will still be some hesitation and fear from attendees. By planning digitally live gatherings we can ease people’s fears and allow them to be able to participate without the need for long-distance travel. The quality of events and how safe they are will be a driving force for success. 

What is the Hub and Spoke Method? 

David Adler has put together a paradigm called the hub and spoke method. Before COVID-19, the goal of most events was to create intimacy in large groups. The hub and spoke method allows for this but in a different way! His idea was that for an event for say 5,000, a planner can break up the event into smaller groups within local venues. These venues would all be connected through A/V so they can interact with one another. The main stage area with the Keynote speakers, etc., would be the Hub- the localized gatherings are the spokes. This method creates the emotion and level of intimacy of a large gathering while keeping attendee numbers within local safety guidelines. 


The Basic Elements in the Hub & Spoke Method Network

  • Venues and individuals are connected through virtual “bridges” or A/V and streaming platforms
  • A main “Hub” venue has the primary stage. This can be the venue that presenters and leaders attend
  • Satellite “spoke” locations will enable smaller groups in venues 
  • People attending from home can gather in small groups or individually to attend the event
  • Utilize technology to bring individuals, spokes, and hubs together
  • Utilize spatial computing to connect with virtual attendees
  • Have on-stage presentation synthesizers to interpret key information and relay it to audience members
  • Deploy tools such as emotional recognition technology for speakers and organizers to read the room
  • Have all hubs and spokes offer food and beverage that can be safely delivered to attendees.  
  • Turn hallways into exhibit halls using spatial computing technology that will allow passersby to interact

Adjusting to the new way our industry will work is important as this is how large events will likely continue in the future. Connecting people in smart ways will never go out of style! By utilizing technology, we can change the way we plan events for the better! For more information, contact us today!

Call Now: 781-670-9292!